Client Marketing Manager

Found in: Talent US C2 - 2 weeks ago

New York, United States Live Nation Worldwide, Inc. Full time

THE JOB

The Marketing Manager is responsible for providing exceptional marketing and media account management support for some of Ticketmaster’s largest clients in the Sports vertical. The Marketing Manager account portfolio represents some of the highest profile, most complex clients who leverage all or most of our Ticketmaster Marketing Products and Solutions. Responsibilities include offering strategic guidance and recommendations across all offered solutions with an emphasis on driving product adoption and execution of marketing campaigns that support revenue growth targets.

The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. The successful Marketing Manager marries knowledge of the client’s business objectives with a deep understanding of Ticketmaster’s marketing products including TM1, email, SMS and others.

Key requirements include: a proven track record of success in an account management role serving top tier clients, the ability to manage many complex projects across multiple clients simultaneously, and a deep understanding of digital marketing channels and strategies including programmatic display, paid social and SEM.

WHAT YOU WILL BE DOING

Ensure retention and growth of performance media spend within your client portfolio, and other Ticketmaster Marketing Tools and Solutions Quarterback flawless execution of complex digital marketing campaigns, analytics projects, and other initiatives Serve as the internal “expert” on your clients: understand their business challenges/opportunities, how to navigate their organizations and what solutions Ticketmaster can offer. Support growth targets by recommending cross-channel marketing solutions that deliver against client objectives. Understand and leverage knowledge of ticketing data & ticketing software infrastructure. Translate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities. Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks. Establish and maintain strong relationships with internal teams and peers. Lead calls and meetings with clients; developing storylines and content to be shared. Guide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applications. Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channels. Support Marketing Director with ongoing training and team coaching efforts. Stay current on live entertainment and marketing industry knowledge.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

BA/BS in Marketing or a related field Minimum of 5 years’ experience in similar role within the digital marketing industry Digital media agency experience a plus Understanding and interest in the business side of sports Strong quantitative skills including analytical abilities. Proven understanding of digital media platforms and businesses, with expertise in at least one of these channels: SEM, programmatic display, paid social. Ability to effectively interact with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented manner. Creative problem-solver Exceptional organizational skills Strong written and verbal communication and comprehension skills, and the ability to adjust style to different audiences. Ability to work effectively under pressure and tight deadlines. Very strong competence in Microsoft Office products— particularly Excel and PowerPoint

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. 

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

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