Regional Marketing Specialist
4 weeks ago
Assisting with implementation and management of short- and long-term business development and marketing initiatives.
MUST have Marketing experience in Law, Financial services, Accounting, or Consulting.
- Conducting qualitative business research and reviewing/summarizing results with Marketing Intelligence team, supervisor, and attorneys
- Identifying, evaluating and presenting opportunities for branding and profile-raising of attorneys in regional offices
- Developing content for event and non-event related marketing materials, brochures, e-mail and other similar formats
- Helping to manage and ensure timely and effective execution of all marketing events, internal and external
- Identifying and securing external conference speaking opportunities for attorneys by monitoring event calendars, trade and legal publications, competitor websites and business news
- Developing practice group or office-specific pitch materials and responses to RFPs
- Preparing various marketing reports; maintaining spreadsheets for tracking and management purposes
- Using InterAction client relationship management tool (CRM) to track business development activities
- Working with business development team to manage activities of attorneys, including development of business plans and assisting with tracking and follow-up
- Working knowledge of website database/technology, intranet database/technology, and mass e-mail distribution software.
- General understanding of marketing concepts and principles, including the ability to develop, implement, and track results of attorney and short/long-term business development and marketing activity.
- Skills to manage large internal and external events, from developing theme to post-event analysis.
- Ability to travel to various marketing/firm events/meetings.
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Company DescriptionAmLaw 200 law firm. Large firm. Great reputation.Company DescriptionAmLaw 200 law firm. Large firm. Great reputation.
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