Regional Marketing Specialist

4 weeks ago


New York, United States Winston Client - Am Law 200 Full time
Job DescriptionJob Description

Assisting with implementation and management of short- and long-term business development and marketing initiatives.

MUST have Marketing experience in Law, Financial services, Accounting, or Consulting. 

  • Conducting qualitative business research and reviewing/summarizing results with Marketing Intelligence team, supervisor, and attorneys
  • Identifying, evaluating and presenting opportunities for branding and profile-raising of attorneys in regional offices
  • Developing content for event and non-event related marketing materials, brochures, e-mail and other similar formats
  • Helping to manage and ensure timely and effective execution of all marketing events, internal and external
  • Identifying and securing external conference speaking opportunities for attorneys by monitoring event calendars, trade and legal publications, competitor websites and business news
  • Developing practice group or office-specific pitch materials and responses to RFPs
  • Preparing various marketing reports; maintaining spreadsheets for tracking and management purposes
  • Using InterAction client relationship management tool (CRM) to track business development activities
  • Working with business development team to manage activities of attorneys, including development of business plans and assisting with tracking and follow-up
  • Working knowledge of website database/technology, intranet database/technology, and mass e-mail distribution software.
  • General understanding of marketing concepts and principles, including the ability to develop, implement, and track results of attorney and short/long-term business development and marketing activity.
  • Skills to manage large internal and external events, from developing theme to post-event analysis.
  • Ability to travel to various marketing/firm events/meetings.

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Company DescriptionAmLaw 200 law firm. Large firm. Great reputation.Company DescriptionAmLaw 200 law firm. Large firm. Great reputation.

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