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Global Marketing Manager

4 months ago

Houston, United States Shape Process Automation Full time

Company Description

KMT Waterjet Inc., a SHAPE Technologies Group Company is the leading designer and manufacturer of waterjet cutting systems. SHAPE is also a leading provider of ultrahigh-pressure waterjet pumps, robotic cutting solutions, surface preparation technology, industrial cleaning systems, and aftermarket components that are integrated into waterjet systems worldwide. SHAPE’s products are used in end markets that include, among others, aerospace, automotive, food processing, marine and coastal industrial markets, glass, electronics, paper slitting and trimming, and stone fabricators selling into the residential and commercial construction markets. 

The SHAPE difference can be seen in our people. With industry-leading technologists, manufacturing experts, and skilled service professionals, SHAPE team members listen to our customers to anticipate their needs and deliver technical know-how that transforms our customers’ visions into reality.

What it’s Like to Work Here.

We are a team of technology enthusiasts who pride ourselves on constantly raising the industry bar. Our world is fast paced, and customer focused. With principles, performance and an authentic passion for results deeply rooted in our daily interactions. We strive to create a trust-based environment where driving results and positive attitudes coexist. We are friendly, respectful, and motivated to deliver strong performance in everything we do.

What We Offer.

In addition to training and career advancement opportunities, we offer competitive salaries and a comprehensive benefits package including medical, dental, vision, 401(k), paid time off, life insurance, paid disability insurances, education reimbursement and more.

Job Description

Lead, develop, and drive KMT’s go-to-market strategies, championing our customer value propositions for the KMT and McCartney brands in key market segments. Lead the development and implementation of global strategic customer acquisition programs, communication strategies, effectively promote KMT brands; and achieving results through innovative marketing across all types of marketing channels (print, digital, social, and media). Oversee both the acquisition and retention efforts of customers across multiple products, channels, and targets. Managing both internal and external marketing communications programs for KMT brands, product lines, sales, distributors, aftermarket (customer and technical services), customers, international divisions, and subsidiaries and supervising a staff of marketing professionals and inside telemarketing personnel.

MAJOR DUTIES AND RESPONSIBILITIES

STRATEGY INNOVATION

Define the brand promise for KMT companies and execute programs to increase awareness and drive demand for ultrahigh-pressure waterjet solutions by KMT and supporting brands Translate the company goals into a strategic marketing roadmap leveraging creative marketing solutions to drive measurable results Lead commercial planning of new product launches and product-related marketing opportunities from concept to commercialization Develop insights from data to drive strategy. Working with product, engineering, and sales teams to assess the competitive environment and market trends to identify new opportunities for growth Support qualitative and quantitative research to develop key findings and recommend actions, partnering with outside vendors to execute.

BUSINESS MANAGEMENT

Develop and manage tactical MarCom business plans for achieving KMT strategic initiatives. Drive product positioning, value proposition, and integrated go-to-market strategy for KMT products and technologies Proactively develop budgets and annual plans for KMT, working with global commercial teams to execute, and consistently measure and deliver on those plans Develop, build, and manage the execution of KPIs, and lead the process for ensuring appropriate tracking is in place. With support from the BI team Track key performance indicators and report them at required intervals. Work with local and global commercial teams to conduct countermeasures as needed. Determine conference and tradeshow attendance for the KMT organization globally, working in tandem with global leaders to develop a tactical plan that maximizes impact with regional budgets Work closely with and manage external vendor relationships including PR firms, event production firms, marketing agencies, SEO, and SEM agencies.

MARKETING AND PROMOTIONS

Lead cross-functional and/or cross-channel teams to develop integrated programs and promotions for KMT brand’s products, technologies, and solutions. Responsible for the creation and implementation of global marketing communications programs to increase awareness and recognition of our brand, products, and technology across multiple target markets. Build strong relationships within a matrix structure to ensure marketing message consistency and adherence to brand guardrails Art direct and oversee the KMT brands Manage the creation of captivating and relevant content for our websites, marketing collateral, and social media channels Manage the execution of tradeshow strategic plans  Manage KMT’s global translation program. Supervise a staff of marketing professionals, inside marketing personnel, and partner vendors. Other duties as assigned.

Qualifications

KNOWLEDGE, SKILLS AND ABILITIES

Creative and detail-oriented with above-average organizational skills. Excellent interpersonal communication skills with the ability to interact effectively in a team-based organization across multiple locations. Strong command of the English language with excellent verbal and written communication skills, proven business writing experience, and the ability to interpret and explain complex information. Experience with various communications media, including print, video, multimedia, and the Internet. Experience with desktop publishing, graphic design, image editing/optimization, and PDF conversion/optimization. Strong user of Microsoft Windows XP and Microsoft Office - Access, Excel, Outlook, PowerPoint, and Word. HTML experience. Proficient with design and messaging concepts Full working knowledge of graphic design principles Equipment Used: Personal computer, scanner, digital still and video cameras, telephone, fax, copier, and other standard office equipment. Supervisory Responsibility: 6 – 15 global Marketing Professionals Interface: Extensive interaction with associates at all Flow locations, at all levels, customers, vendors, and consultants.

EDUCATION AND TRAINING

BA in Marketing, Communications, Public Relations, or related area, or equivalent of experience and training that provides required knowledge, skills, and abilities. 5-10 years marketing experience preferred.

The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements necessary to successfully perform the job.