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Marketing Strategy Manager

3 months ago

Hillsboro, United States First Technology Federal Credit Union Full time

Description

The Marketing Strategy Manager is responsible for optimizing marketing messaging and member journeys across a product vertical, partnering closely with product leads, operations, engagement, analytics, and marketing teams to help develop, test, and optimize our lifecycle journeys and automations.


Here's what you can expect from the job and what you need to be successful:       
    
Job duties: 
  • Lead a team of high-performing and engaged employees through effective people leadership practices including regular communication of performance expectations and feedback to employees to maintain high team performance; provide coaching and corrective action as required; actively support employee professional growth and development.
  • Meet established department metrics including high quality member experience, effectiveness and efficiency; update leader on all major projects, employee issues and goal progress.
  • Manage the creation and execution of highly personalized, multi-channel marketing campaigns that deliver against business goals.
  • Create and execute always-on go-to-market plans for product launches to increase awareness, demand, and adoption.
  • Work closely with other marketing channel leads and cross functional teams to gain alignment and implement omnichannel campaigns and journeys across all touchpoints; paid, owned and partners.
  • Collaborate with internal business leads to identify market opportunities and define goals.
  • Lead a team of strategic and product marketing professionals, providing guidance and direction to drive results.
  • Establishes key performance indicators (KPIs) and metrics to measure the effectiveness of campaigns, programs and segments.
  • Fosters a culture of continuous improvement and innovation, championing best practices and driving adoption of new processes and technologies.
Essential skills:   
  • Minimum 8 years’ experience in product management and lifecycle marketing; within financial services industry preferred.
  • People management and development skills, adept at providing frequent and valuable performance feedback to develop and build employees.
  • Experience leading and interfacing with cross-functional teams.
  • Ability to effectively present ideas to senior leadership.
  • Strong communication skills, including writing, speaking, and negotiation.
  • Ability to work autonomously to manage time effectively and prioritize work appropriately to meet deadlines.
  • Ability to foster strong internal and external business relationships.
  • Ability to thrive in a fast-paced, dynamic environment and drive change and innovation.
  • Working knowledge of Microsoft Office Suite
  • Minimum Education: Bachelor’s degree (in Marketing, business administration or related field) required or equivalent years’ experience.

Location:  Hillsboro, OR 97124 (HYBRID)

Target Compensation in Hillsboro OR:  $110,000 to $130,000 annually + annual bonus          
 
Benefits options include:           
  • Traditional medical, dental, and vision coverage
  • 401K matching up to 5% per pay period
  • Accrue up to 17 days of Paid Time Off your first year of employment
  • 11 paid federal holidays
  • Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)

What makes First Tech different? Click here to learn more        
     
First Tech is not currently offering Visa sponsorship for this position