Digital Marketing Strategist
1 day ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Planar Systems. As a key member of our marketing team, you will be responsible for creating and implementing digital marketing campaigns that drive engagement and conversion.
Key Responsibilities- Content Creation and Management: Develop and curate engaging written and visual content for various digital platforms, including websites, email newsletters, social media, and digital advertising.
- Digital Marketing Campaigns: Participate in the planning, content creation, and execution of marketing campaigns across various channels, including email marketing, event marketing, and corporate brand marketing.
- Email Marketing: Design and execute email marketing newsletters and campaigns to nurture leads and engage customers.
- Event Marketing: Create and execute marketing deliverables around the promotion of company events, including tradeshows, showroom events, and online events/webinars.
- Corporate Brand Marketing: Responsible for creating, implementing, and managing company brand guidelines, ensuring all marketing content adheres to corporate standards.
- Collaboration & Coordination: Work closely with sales and product teams to ensure alignment and support for marketing initiatives while staying up-to-date with industry trends, best practices, and professional AV technology.
- Strong Written and Verbal Communication Skills: Excellent written and verbal communication skills are essential for this role.
- Knowledge of SEO, SEM, and Digital Marketing Best Practices: A strong understanding of SEO, SEM, and digital marketing best practices is required.
- Creative Thinking with Problem-Solving Abilities: The ideal candidate will have creative thinking with problem-solving abilities.
- Detail-Oriented with Ability to Manage Multiple Projects Simultaneously: A detail-oriented individual with the ability to manage multiple projects simultaneously is required.
- Ability to Work Independently and as Part of a Team: The ability to work independently and as part of a team is essential.
- Five or More Years of Experience in B2B Marketing or Related Role: Five or more years of experience in B2B marketing or a related role is required.
- Bachelor's Degree in Marketing, Communications, Business Administration, or Related Field: A bachelor's degree in marketing, communications, business administration, or a related field is required.
- 75% Employer-Paid Medical: 75% employer-paid medical for employee, including family coverage.
- 100% Employer-Paid Dental and Vision: 100% employer-paid dental and vision for employee and dependents.
- 100% Employer-Paid Long-Term, Short-Term Disability, and Life Insurance: 100% employer-paid long-term, short-term disability, and life insurance policy.
- 401k Match: 401k match, if contributing 5%, we match 4%. 100% vested immediately.
- 10 Paid Holidays: 10 paid holidays.
- Starting at 15 Days Paid PTO: Starting at 15 days paid PTO (inclusive of sick and vacation time) annually.
- Employee Assistance Program (EAP): Employee Assistance Program (EAP).
- Flexible Spending Account (FSA): Flexible Spending Account (FSA).
Planar Systems is an equal opportunity employer, committed to fostering a culture of equality, diversity, and inclusivity. We believe in zero-tolerance for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug-free workplace.
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