Associate Director, Performance Media
4 weeks ago
Overview:
The Associate Director, Performance Media is responsible for leading the execution team of portfolio of retail clients driving the growth, management, retention, and satisfaction of these accounts. The Associate Director will be located on-site at the client’s office serving as a trusted advisor & consultant, while managing and directing a performance team of Supervisors and Campaign Managers located in NYC. Proven account management and team leadership experience is essential, along with deep experience in Paid Search & Shopping Campaigns and preferably (but not required) experience in Paid Social & Programmatic.
Job Description:
Key point of escalation across assigned brands, creatively problem-solving to address client needs, questions, or challenges with approach-based solutions
Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps Director and Performance practice lead apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Develops and fosters trustworthy account relationships with clients as a Performance expert to champion initiatives that drive marketing decisions across digital channels
Understands client’s goals, markets, needs and expectations of Zenith
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Independently leads performance and strategy presentations, including recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals
Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Establishes expectations and goals for team on performance marketing thought leadership
Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
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