Director, Strategy

3 weeks ago

New York County New York, United States Publicis Health Media Full time
Job Description

Position Summary

The Director, Strategy defines daily functional leadership and direction to the Strategy team. You will report into the VP, Strategy and also provide cross-functional contribution.

Responsibilities

Knowledge

Pharma media experience across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)

Understand the total marketing process and the strategic role of media

In-depth understanding of the role of media channels in a plan

Expertise in multiple media research tools and software

Self-educate on PHM, Publicis Groupe, and client activities, capabilities, and tools

 

Managing & Leading Others

Manages direct and indirect reports of the Strategy team

Work with cross-functional teams

Take accountability for the team's deliverables

Provide updates on business initiatives and client requests

Ensure Strategy team is trained on processes

Ensure new hires are on-boarded and trained

Participate in formal development process, including performance management, goal-setting, mid- and yearly reviews

Nurture and develop lower-level talent on assigned accounts

Participates in PHM's interviewing efforts

 

Strategy & Account Management

Manage team to, deliver on client and agency requests

Oversee overall media strategy, approach, and plan on each account

Help VP, Strategy guides the planning process

Manage multiple accounts and can transition between them

Provide initial perspectives on media strategies

Own media channel mix and initial budget allocation and rationale

Collaborate with internal leaders to ensure strategic understanding of deliverables with client needs

Represent the interests of internal teams in client and agency partner meetings where those teams are absent

Give feedback on deliverable timelines in partnership with cross-functional teams

Push for continuous improvement of self, team, and client deliverables

Contribute to new business efforts

Client Service

Build a daily relationship with appropriate clients on assigned brands

Provide input to client to help shape their marketing priorities

Model outstanding client service for team

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