Sr Media Buyer/Media Supervisor

1 week ago

New York, United States Broadbeam Media Full time

- Sr Media Buyer/Media Supervisor

**Overview**

As a growing, independent performance media agency with offices across the U.S., were looking to add to our group of smart, strategic marketers. Our people do work that worksrelentlessly driving results for clients across a wide range of verticals. We focus on identifying unique business opportunities and consumer insights for clients to help them profitably scale their business. Many agencies throw the word integrated around, but our work is underpinned by advanced analytics to respect the entire customer journey.

We place high value on leadership, critical thinking and problem-solving, initiative, and always drive our teams to think strategically. Our employees are passionate about the business and the impact of the work we do Were looking for thought leaders to not only help direct our clients, but also to help the new leadership team shape the future of the company. Most marketers agree that performance marketing is the future, but were looking for the talent that can guide that evolution.

The Senior Media Buyer will have strong skills negotiating, buying, analyzing, tracking and reporting for multiple DRTV campaigns that support client business objectives in a fast-paced environment with a heavy focus on DRTV within the following platforms: Network, National cable, Satellite, MVPD/ Systems, Syndications and OTT. They must also be totally comfortable interacting with, and in many cases, leading client and new business communications re: Media rationale, planning and strategy. We are looking for a go-getter with the desire to advance his/her media career through the opportunity to learn new skills, acquire more responsibility and get greater client contact in a smaller, entrepreneurial agency. While the traditional planning buying skills in a linear TV environment are critical to this role, this buyer must have a strong POV on advanced media (TVE, Programmatic, Addressable) and how it fits in to client media strategy and planning.

**Responsibilities**

* Plan and negotiate network, national cable, syndication and OTT schedules to meet client requirements- linear and advanced TV

* Lead, manage and mentor a buying team (Junior Buyers & Media Assistants)

* Interact regularly with clients and, as needed and appropriate, running point as client lead

* Clear understanding on maximizing client budgets through optimizing media schedules based on clients KPIs (i.e. budgetary, ratings, impressions, CPO/ratio)

* Analyzing, tracking and reporting campaign results on a daily/weekly basis

* Evaluating and communicate new media opportunities regularly

* Cultivate and maintain relationships with networks

* Handle client concerns and maintenance of media schedules before, during and after schedule runs.

* Analyze multiple sources of internal and external data to assist buying decisions

* Deliver client requirements while maintaining profit goals

* Keep updated and have POV on marketplace conditions and trends in TV and Video

* Resolve discrepancies in a timely manner

* Demonstrate accuracy in all projects

* Meet timelines and deadlines on projects

* Maintain good organizational skills

* Interact with key top management

**Qualifications**

We are looking for an enthusiastic, detail-oriented, hardworking professional with excellent communication and time management skills.

* 5+ years of media buying experience

* Required to be proficient in Microsoft Excel, Power Point and Outlook

* Strong familiarity with media research tools such as MRI, Nielsen, Sqad, etc

* Detail oriented

* Possess solid communication skills

* Excellent negotiating skills

* Excellent organization skills

* Ability to work alone and with the group seamlessly on tasks

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