Director, Media Investment Strategy Peacock

Found in: Resume Library US A2 - 1 week ago


New York County New York, United States NBCUniversal Full time
Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

We are looking for an experienced media investment planner to join a team of results-driven marketers to provide strategic media investment recommendations and manage a multi-million-dollar media budget.

As a leader on the team, you will help drive the platform’s investment strategy across above and below the line media including Annual upfront commitments. You will also be responsible for analyzing and making recommendations based off a variety of inputs, including platform data, MTA, and MMM. You’ll work closely with our Strategic Insights Team and agencies to shape our medium- and long-term investment strategy.

Responsibilities

Serve as the main point of contact for our media agencies when it relates to media investment across all channels.

Work with external agencies and third parties to develop media investment strategies that enhance marketing effectiveness and support the delivery of our KPI’s.

Manage budget allocations and pacing, liaising between agencies and finance.

Provide counsel on marketplace trends and investment expertise for internal stakeholders.

Be a thought leader in alternative buying models & integrated projects.

Consistently drive the use of analytics to inform/validate investment strategies, tactical planning, and on-going optimizations across all media.

Oversee billing discrepancies.

On a monthly, quarterly, and annual basis, actualize in-market spend and forecast future spend along with our internal finance team.

Collaborate with Media Operations and Finance on processes and workflows to ensure that invoices, IOs, and other agreements are processed in a timely and organized way.

Participate in discussions and negotiations with media vendors in order to source direct advertising and sponsorship opportunities that complement Peacock’s paid-for media and integrated marketing strategies.

Develop strategic recommendations for long-range marketing investment and media planning, leveraging data from MMM and MTA to inform decisions.

Input into our channel investment choices working closely with internal and external stakeholders becoming a single source of the media truth.


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