Media Director, National Video Investment
Found in: Resume Library US A2 - 2 weeks ago
The Director, National Video Investment will have direct client contact (media, brand, finance and procurement) and the larger Starcom team. Diplomacy and flexibility will be key strengths of the ideal candidate. In addition, clients can be fairly detail oriented; expectations for strong organizational skills and attention to detail is high.
This position is perfect for a candidate who can build strong relationships with multiple teams, both within Starcom and with clients. The Director will have many opportunities to extend beyond the current scope of this position and flex muscles in process development, systems and overall operational excellence for Starcom clients. While providing thought leadership on audience strategies and campaign optimization, the Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables for the team. The Director facilitates the training and development of the team and determines each individual’s assignments and bandwidth, distributing work as needed.
Responsibilities:
Direct and manage the daily work flow of campaigns across the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post-buy recaps
Assume accountability and ownership of campaign execution for assigned client accounts
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
Manage, train, mentor, and develop a team
Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Participate in forecasting exercises for senior management
Develop processes to ensure data integrity and implement across the agency
Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these
Determine and activate how to deliver necessary data to teams for various reporting purposes
Build and maintain strong relationships across multiple internal teams and external teams
Maintain relationships with vendors to ensure trust and confidence with our buying partners
Cultivate a team-focused mentality across the larger Investment team
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