Lead Analyst, Media Attribution

3 weeks ago


Columbia Maryland, United States Merkle Full time
Job Description

The Lead Analyst will report to a Director, Analytics.

You will be an integral part of our US-based attribution modeling capabilities. This role will be responsible for leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include, but are not limited to, Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This role will be hands-on keyboard helping to build and revise code and drive innovation.

Key Responsibilities

You will coordinate and manage data collection with clients

You will develop reports and processes to manage data quality control

Drive innovation in analytics and deliver on client expectations

You will implement and develop attribution models

You will interpret and visualize model estimates and diagnostics

Drive innovation and continuous improvement



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