Manager, Attribution

4 weeks ago


Laurel Maryland, United States Merkle Full time
Job Description

The Manager will be an integral part of our US-based attribution modeling capabilities. This role will be responsible for leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include, but are not limited to, Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This person will be a "player coach"; in some cases, the Manager may lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Manager will be hands-on keyboard helping to revise code and drive innovation. This role will work with and manage a US-based and India-based team.

Key Responsibilities

Coordinate and manage data collection with clients

Lead project teams to manage data quality and develop processes to ensure data quality

Manage project teams effectively to drive innovation in analytics and deliver on client expectations

Supervise and, as needed, conduct modeling of client data adhering to project timelines

Interpret and visualize model estimates and diagnostics

Drive process innovation and continuous improvement



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