Senior Manager, Analytics-Remote

3 weeks ago


Columbia Maryland, United States Merkle Full time
Job Description

WE WELCOME REMOTE CANDIDATES WITHIN THE US.

The Senior Manager, Analytics leads the development of data driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of brand-focused and above-the-line media initiatives. The Senior Manager, Analytics works together with a broader team to manage data and insight delivery processes, drive innovation, and ensure all around team success.

We are seeking a self-motivated individual who is execution focused, able to deliver under tight timelines, and manage data challenges in all phases of media performance (both digital and non-digital). Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that highly leverages automation.

You will report to a Director, Analytics

You will lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting

You understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities

You will establish data-driven processes to inform brand investment, media and budget decisions

You are able to work with diverse client teams to consistently develop measurement and testing frameworks for brand performance

You implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes

You work with client service, channel investment and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels.

You ensure alignment between day-to-day analytics support & approved measurement frameworks

You prepare & deliver executive-level presentations for internal and external audience

You participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies



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