Senior Associate, Video Investment
3 weeks ago
Job Description
Overview:
The Senior Associate, Investment is responsible for executing strategies developed by Managers and Associate Directors including negotiating scatter needs, analyzing the need for AD weight, and implementing allocation and billing tools to facilitate smooth transition from buy to air. Providing training and guidance of the Associates in all aspects of their responsibilities is critical.
Role Objectives:
Negotiate cable purchases
Create recommendation documents
Develop and deliver POV/position papers on key issues/opportunities
Oversee brand allocations and corporate ownership
Manage Tardiis allocations
Oversee billing discrepancies
Check that schedules are inputted correctly
Create documents for Mission Control
Review/assist in post buy analysis
Analyze ADU packages
Qualifications
1+ years of traditional media buying expertise, national broadcast preferred
Experience in media buying tools like Prisma, preferred
Strong quantitative skills, including analytical abilities and math proficiency
Solid verbal and written communication skills
Acquisition and branding background and familiarity/proficiency with the following systems/tools:
Mediaocean, MBox
Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
PowerPoint, Excel, Word
Demonstrates critical thinking and problem-solving abilities
Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure
Detail-oriented and able to produce accurate work
Demonstrates leadership skills
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