Director, Product Marketing
2 weeks ago
Publicis Media is looking for a strategic, hands-on, and collaborative Director of Product Marketing within the technology practice. This senior-level role is ideal for experienced marketers excited shape product go-to-market activities, and lead a wide breadth of strategic product marketing activities on a portfolio level. You will report into the SVP of Product Marketing.
You'll leverage knowledge of the media and advertising landscape to serve as a strategic partner working with Product Management, Client Success, and Support to improve the product journey. You'll own product marketing activities in your area. You'll serve as the trusted voice and face of your product, communicating with senior management and agency stakeholders.
You'll lead projects across the wider portfolio and implement fresh frameworks to help take our product marketing team's work to the next level.
You have experience communicating product benefits appropriate for each prospect along with an ability to translate complexity into clear concepts.
You are equally comfortable digging "into the weeds" or tailoring messages to a 50,000ft overview based on the audience.
Key Responsibilities:
Develop deep expertise in set of products to share core value propositions, functionality, and benefits to audiences of varied levels
Manage end-to-end product marketing projects in assigned domain and across the portfolio to grow product marketing team goals
Lead compelling product demonstrations and support enablement activities to onboard new users, explain nuanced functionality and drive continued adoption
Evangelize products, solutions and best practices serving as a key ambassador for technology capabilities within Publicis Media
Strategize and develop suite of product content including presentations, webpages, user guides, videos, FAQs, and related collateral
Collaborate with teams (product development, program management) to make recommendations on marketing-related activities
Work amidst ambiguity to translate technical concepts into simple, easy-to-understand messaging and storytelling to enable other teams
Distill user feedback and provide actionable recommendations on positioning, messaging, and product development to inform ongoing planning
Research industry and competitive landscape synthesizing insights to inform product positioning and wider organization
Manage deliverables across simultaneous projects with many moving parts
Mentor members of the product marketing team
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