Manager, Insights and Analytics

2 weeks ago


Columbia Maryland, United States Merkle Full time
Job Description

WE WELCOME REMOTE U.S. BASED CANDIDATES.

The Analytics team at Merkle is a fast-growing team of thought leaders and problem solvers who apply rigorous analytics to help our clients assess the effectiveness and impact of their media efforts. We combine our deep media platform knowledge, cross channel expertise and sharp business acumen to understand the drivers of performance.

We are looking for a Manager, Insights and Analytics to be the primary day-to-day subject matter expert and voice to the client, and lead a cross-functional delivery team to execute strategies and plans that deliver insights and measurements that will allow clients to optimize their media investment decisions. You will report to the Modelling and Data Science Director.

Key Responsibilities:

You will be the primary point of contact to client, internal stakeholders; manage day-to-day communications

You will architect solutions based on clients' business goals and objectives

You will translate requirements into analytics roadmap and delivery plan

You will Lead cross-functional team and manage end-to-end delivery chain

You will deliver end-to-end insights, performance dashboards and ROI analysis, leveraging media, behavior, and performance data

You will design and execute measurement frameworks, test/learn strategies, and optimization scenarios to optimize clients' media performance

You will manage business analysts and provide thought leadership, coaching/mentoring, and career advocacy to junior team members



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