B2B Martech Capability Lead

4 weeks ago


Columbia Maryland, United States Merkle Full time
Job Description

Position Overview:

We seek a highly experienced and dynamic Vice President of B2B MarTech to lead our B2B Technology go-to market. The ideal candidate will deeply understand B2B marketing technology, particularly in Marketo, Account-Based Marketing (ABM), and lead generation strategies. They will play a pivotal role in developing and executing innovative MarTech solutions that drive measurable results for our clients. You will report to the Senior Vice President of Audience Team Leaders.

 

Responsibilities:

 

1. Strategic Leadership: Provide strategic direction and leadership for the B2B MarTech division, aligning with company objectives and client needs.

 

2. MarTech Solutions Development: Develop and implement innovative MarTech solutions tailored to B2B clients, leveraging platforms such as Marketo to drive lead generation, customer engagement, and revenue growth.

 

3. ABM Strategy: Lead the development and execution of Account-Based Marketing (ABM) technology offering, including audience segmentation, personalized content creation, and targeted outreach initiatives.

 

4. Client Engagement: Act as a trusted advisor to clients, providing expert guidance on MarTech strategies, technology investments, and optimization opportunities to maximize ROI.

 

5. Team Management: Build and mentor a high-performing team of MarTech specialists, providing coaching, guidance, and professional development opportunities to ensure continued growth and success.

 

6. Cross-Functional Collaboration: Collaborate closely with other departments such as creative, content, and analytics to deliver integrated marketing campaigns and cohesive client experiences.

 

7. Industry Trends Monitoring: Stay abreast of the latest trends and innovations in B2B MarTech, continuously evaluating new technologies and approaches to enhance our service offerings and maintain a competitive edge.

 

8. Performance Measurement: Establish KPIs and performance metrics to track the effectiveness of MarTech initiatives, providing regular reporting and insights to clients and internal stakeholders.


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