Customer Lifecycle Manager

4 weeks ago


Charlotte North Carolina, United States Brightspeed Full time
Job Description

Brightspeed is looking for a Customer Lifecycle Manager to join our team As a Customer Lifecycle Manager, you’ll design CRM strategies that match Brightspeed business needs with customer needs – everything from welcome & onboarding journeys, to key customer marketing initiatives, to recurring and ad-hoc critical communications.

As A Customer Lifecycle Manager, Your Responsibilities Will Include: 

Design, manage and optimize customer lifecycle campaigns thru key CRM channels

Own creative development and contact strategy for recurring and ad-hoc customer communications

Support the creation of a customer-centric lifecycle strategy that deepens product and service awareness, and optimizes customer lifetime value

Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results

Support the design of churn-reduction journeys for key customer segments

Design reporting requirements to ensure ongoing testing, learning and analysis of key campaigns

 



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