Junior Digital Marketing Manager

About Art2Life

We help you become more you through art.

Everyone is an artist, and the practice of art will help you live a longer, happier life. We are here to cause a global movement of well-being and true self-expression through the practice of making art. We call it Bloom. And when you join us, you will be a part of a global renaissance we affectionately call the Super Bloom.

Nicholas Wilton, a Fine Artist and Founder of Art2Life, is a beloved and sought-after teacher of self-expression through art online and in the world's most beautiful locations. Our offerings include online courses, in-person retreats, and virtual, global memberships. We're known for our responsive, loving customer support, revolutionary teaching, and life-changing content delivered through online programs, podcasts, destination in-person retreats, and our growing social channels.

About You

You are a digital marketing enthusiast who lives and breathes the latest marketing trends, tools, and strategies. You follow marketing newsletters, engage in digital marketing communities, and continuously seek to expand your knowledge through courses and industry resources. You're passionate about leveraging AI tools like ChatGPT, Claude, Grok, and Perplexity to enhance your productivity and create innovative marketing solutions.

As a collaborative team player, you're excited to learn from seasoned marketing professionals while contributing fresh perspectives and energy. You thrive in fast-paced environments and are eager to grow your skills in launch-based marketing, funnel development, and executing multi-million-dollar campaigns. Your enthusiasm for art, creativity, and making a positive impact drives everything you do.

Position Overview

We seek an ambitious Digital Marketing Coordinator to join our dynamic team. Working closely with our Senior Operations Manager, COO, CEO, and experienced marketing team, you'll implement and eventually help develop comprehensive marketing strategies that resonate with our brand's mission and engage our global community of creatives.

This is an exceptional learning opportunity where you'll gain hands-on experience with launch-based marketing, evergreen funnels, and campaigns that generate over $5M in revenue, all while being mentored by industry veterans with decades of experience.

Key Responsibilities

Marketing Strategy & Implementation

• Collaborate with the Senior Operations Manager and COO to implement comprehensive marketing strategies that align with business goals
• Work alongside the CEO and leadership team to ensure marketing initiatives support Art2Life's "big picture" strategy
• Assist in executing marketing campaigns across digital channels, including email, social media, search engines, affiliate partnerships, and paid advertising
• Contribute ideas and implement creative growth strategies to build brand awareness and drive sales
• Support live calls during launches, expertly managing chat support while seamlessly multitasking to provide hosts with assets needed during live sessions

Social Media Coordination & Support

• Partner with the CEO to execute comprehensive social media strategies focusing on brand awareness, engagement, and growth through reels
• Implement content created by the CEO across platforms including Facebook, Instagram, Pinterest, TikTok, and YouTube
• Monitor and engage with our community by responding to comments, messages, and interactions

Brand Management & Research Support

• Assist in maintaining Art2Life's brand identity and consistency across all platforms and marketing efforts
• Support audience research initiatives to understand customer needs, wants, and desired outcomes
• Help craft targeted marketing plans based on research findings

Content Creation & AI-Enhanced Copywriting

• Create compelling copy independently and collaboratively using AI tools for emails, landing pages, social media, and other marketing channels
• Utilize AI platforms (ChatGPT, Claude, Grok, Perplexity) to enhance productivity and content quality
• Learn and implement best practices for AI-assisted content creation

Customer Journey & Conversion Support

• Work with the Leadership Team to plan, execute, and optimize customer journeys through landing pages and sales funnels
• Assist in implementing conversion optimization tests using tools like split-testing, heatmaps, Google Analytics, and UTM tracking
• Learn funnel-building techniques for both launch and evergreen campaigns

Performance Tracking & Reporting

• Generate performance reports for campaigns and provide insights for continuous improvement
• Track and analyze marketing performance metrics, including social media, email campaigns, landing page conversion rates, and SEO data
• Present findings to the team with recommendations for optimization

Learning & Growth Focus

• Collaborate with external contractors as needed to enhance marketing capabilities
• Stay current with emerging digital marketing trends and recommend new tools and technologies
• Continuously learn new marketing strategies and bring fresh ideas to reach company goals
• Participate in mentorship opportunities with senior team members

What We're Looking For

Education & Experience

• Bachelor's degree in Digital Marketing, Marketing, Communications, or related field
• Digital marketing experience with demonstrable results
• Proven interest in launch-based companies and marketing strategies
• Portfolio or examples of digital marketing work (internships, personal projects, coursework)

Technical Skills & Knowledge

• Proficiency with AI tools (ChatGPT, Claude, Grok, Perplexity) for productivity and content creation
• Strong understanding of social media platforms, algorithms, and best practices
• Basic experience with Meta Business Manager and Google Ads (or willingness to learn quickly)
• Familiarity with email marketing and automation tools (Keap, ActiveCampaign, or similar)
• Understanding of Google Analytics, UTM tracking, and basic SEO principles
• Experience with project management tools (Asana) and collaboration platforms (Slack)

Personal Qualities

• Demonstrated passion for staying current with digital marketing trends through newsletters, communities, courses, or certifications
• Excellent written and verbal communication skills with attention to detail
• Creative and strategic mindset with enthusiasm for innovative marketing approaches
• Ability to work independently while thriving in collaborative team environments
• Growth mindset with eagerness to learn from experienced mentors
• Deep passion for art, creativity, and making a positive impact through marketing

Bonus Points

• Experience with launch-based or course-creation companies
• Active participation in digital marketing communities or forums
• Personal blog, social media presence, or marketing projects
• Additional certifications in digital marketing tools or platforms

What You'll Gain

Learning & Development

• Mentorship from marketing professionals with decades of launch-based experience
• Hands-on training in creating evergreen funnels and managing multi-million dollar campaigns
• Direct exposure to high-level marketing strategy development and execution
• Opportunity to grow into a senior digital marketing manager role
• Access to cutting-edge marketing tools and technologies

Benefits & Environment

• Remote work environment
• Health Insurance (after 30 days)
• PTO & Sick Days (after 90 days)
• Opportunity to join a passionate and creative team making a meaningful impact
• Career growth path with clear advancement opportunities

HOW TO APPLY

Please email with your resume, cover letter, and the video described below.

Note: Only applicants who include all three — a resume, cover letter, and video — will be considered for review.In your 3-minute video, please answer the following:

• What do you love most about digital marketing?
• In one sentence, what's your best elevator pitch — why you?
• What's one thing you think Art2Life could be doing better in our marketing?

Job Type: Full-time

Pay: $50, $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Did you follow the application instructions and submit all three of the required items?

Work Location: Remote