Community Manager-Digital Marketing

JOB SUMMARY

The Digital Marketing Assistant is an independent contributor role responsible for supporting the Digital Marketing Manager in executing high-impact digital campaigns across a diverse portfolio of wine brands. This position focuses on administrative coordination, email marketing support, and community management, working closely with multiple brand teams to ensure seamless campaign delivery.

Success in this role requires strong organizational skills, a creative mindset, and effective cross-functional communication. While content creation is not part of the role, the Digital Marketing Assistant will be expected to take ownership of assigned tasks, execute with precision, and engage with online communities to support brand initiatives.

ESSENTIAL FUNCTIONS

COMMUNITY MANAGEMENT

• Monitor, engage with, and respond to consumer interactions across priority brand social media channels (Meiomi, Franzia, Woodbridge, Cupcake, MD 20/20, Cook's).
• Provide light community management support for additional brands (Fuel, RMPS, Chloe, Cooper & Thief).
• Schedule and post organic content to brand channels as provided by the marketing team.
• Track community trends, UGC (user-generated content), and escalate opportunities or issues to the Digital Marketing Manager.
• Ensure all consumer interactions are handled in line with brand voice and alcohol industry compliance guidelines

EMAIL MARKETING SUPPORT

• Support the development and execution of brand email marketing campaigns.
• Build and deploy emails using MailChimp, ensuring accuracy and compliance.
• Partner with brand teams to maintain an ongoing email content calendar.
• Support newsletter programs
• Provide support for email campaigns across Meiomi, Cupcake, MD 20/20, and Woodbridge.

ADMINISTRATIVE + CROSS-FUNCTIONAL SUPPORT

• Assist the Digital Marketing Manager with day-to-day coordination across campaigns and agencies.
• Maintain reporting trackers, content calendars, and shared resources for the digital team.
• Support ad hoc administrative needs to ensure smooth execution of digital programs.
• Collaborate with brand marketing teams to ensure alignment and timely delivery of digital initiatives.
• Work confidently across multiple brands at once, adapting to different needs and priorities.

PHYSICAL DEMANDS

• Ability to travel occasionally to a TWG office or department meetings across the U.S. (up to 5%–10% travel annually)
• Must be able to participate in field market visits, including retail and on-premise environments, which may involve standing or walking for extended periods.
• Capability to lift and transport marketing materials, product samples, or promotional assets (up to 45 lbs).
• Comfortable working in varied environments, including trade shows, distributor offices, and retail locations.

QUALIFICATIONS

• Bachelor's degree in marketing, Communications, or related field, or equivalent work experience.
• 1–2 years of digital marketing experience (internship or entry-level experience considered).
• Strong working knowledge of Meta platforms (Facebook/Instagram Ads Manager, Business Suite, etc.).
• Experience with MailChimp or similar email marketing platforms.
• Excellent written and verbal communication skills; ability to adapt tone and style across brands.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Attention to detail and commitment to accuracy in execution.
• Proficiency in Microsoft Office Suite and/or Google Workspace.
• Familiarity with compliance considerations in the alcohol industry (or willingness to learn quickly).

PREFERRED QUALIFICAITONS

• Experience using community management and scheduling platforms such as Sprout Social, Hootsuite, or similar tools
• Familiarity with digital analytics tools, including GA4, UTM tracking, or other measurement frameworks
• Exposure to working within regulated industries, with an understanding of compliance considerations in digital marketing

COMPENSATION

• Hiring Salary Range Posted: $68,640 - $93,400 USD
• Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.