Online Marketing data analytics
2 days ago
We are seeking comprehensive marketing data analytics services to help us better understand our performance across channels, identify growth opportunities, and optimize our marketing strategies. The ideal partner will have strong expertise in data-driven decision-making, marketing attribution, and performance measurement.
Objectives:
- Analyze multi-channel marketing data (digital ads, email, social, SEO, etc.) to uncover actionable insights.
- Develop dashboards and visualizations that clearly communicate campaign performance and ROI.
- Identify key audience segments, behaviors, and conversion patterns.
- Evaluate the effectiveness of marketing spend and recommend budget reallocations for maximum impact.
- Provide predictive analytics or modeling to forecast trends and inform future campaigns.
Key Deliverables:
- Comprehensive marketing performance report with clear KPIs and insights.
- Interactive dashboards (e.g., Power BI, Tableau, or Google Data Studio).
- Recommendations for optimizing campaigns, targeting, and overall marketing strategy.
- Regular reporting and data-driven insights presentations.
Desired Expertise:
- Proven experience in marketing analytics, data visualization, and statistical modeling.
- Proficiency with platforms such as Google Analytics, Meta Ads, HubSpot, Salesforce, or similar.
- Strong skills in SQL, Python/R, and BI tools.
- Ability to translate complex data into clear business recommendations.
Job Types: Full-time, Part-time, Contract, Temporary, Internship, Freelance
Pay: $4, $55,000.00 per year
Expected hours: 25 – 40 per week
Benefits:
- Flexible schedule
- Paid parental leave
- Profit sharing
- Referral program
Work Location: Remote
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