Digital Advertising Manager

7 days ago


Roseville, United States Closed Loop Marketing Inc. Full time
Job DescriptionJob DescriptionSalary: $75,000-$90,000

Closed Loop is a game-changing digital advertising agency that helps innovative companies like Calendly, Calm, Clover, Rakuten, and Insperity maximize performance and achieve exceptional results through integrated paid media campaigns. We believe that happy employees create happy clients - it's part of the reason we were named by Ad Age as one of the Best Places to Work for the last 6 years.



As we evolve and expand our full-funnel digital capabilities, we are seeking a seasoned Digital Omni-Channel Manager to join our growing and innovative team. A compelling candidate will be able to think about media strategies that span the full funnel, and the ways in which brand and performance work together. Youll have strong omni-channel experience with a marked emphasis in social strategy and understand how to look at channels as an ecosystem rather than separate entities.


You will work collaboratively across a variety of accounts within our portfolio of brands serving as subject matter expert and engaging with leads across other channel disciplines to craft unified, omni-channel strategies. Partnering with and reporting to our Director of Advertising, youll be tasked with helping sell through our core philosophy of the intersection between brand and performance through best-in-class strategic media recommendations. So, if you thrive in a collaborative, entrepreneurial environment, are idea-driven and believe in a balance of data and human ingenuity, and are passionate about driving measurable results across the digital landscape, we want to hear from you


This can be a fully remote position (U.S. only) or an in-office/hybrid position for those who live in the Greater Sacramento Area.


You Will:


  • Be responsible for planning, launching and meticulously optimizing our clients multi-channel digital advertising accounts with a focus on paid social, programmatic, native, and CTV (an emphasis on social with demonstrated deep experience across all channels is mandatory for consideration)
  • Have proven experience in Account-Based Marketing (ABM) and its applications, specifically how it can work in conjunction with platform-level data to show both behavioral insights while driving bottom line sales
  • Proactively monitor performance of accounts, identify opportunities for optimization and growth, and implement changes
  • Manage client relationships including leading client meetings (typically video calls) and setting expectations via clear, concise communications
  • Analyze account data using statistical skills, compile reports and produce data visualizations
  • Mentor Digital Advertising Specialists and assign tasks as needed
  • Research and keep abreast of trends in paid social, paid search and other digital advertising channels


You'll Have:

  • 4+ years of experience managing paid advertising campaigns to specific ROI goals (e.g. lead generation, e-commerce sales, etc.) across both Branding and Direct Response with an emphasis on B2B and tech/SaaS verticals. D2C experience not required, but a significant plus/differentiator.
  • Hands-on experience in executing and optimizing campaigns on LinkedIn, Meta, TikTok, Pinterest and Reddit
  • In depth-knowledge of and hands on experience with programmatic display via DSPs, CTV and video syndication, publisher-direct buys, and native advertising
  • Demonstrable experience with data analysis, data visualization and presentation, in particular Tableau
  • While you will serve as a subject matter expert, were also looking for someone who can think outside those confines in terms of a broader channel ecosystem and the connectivity between programmatic, search, social, native, CTV, etc throughout the funnel and customer journey.
  • Experience managing ALL facets of digital advertising campaigns and client relationships, including:
    • Campaign strategy, design, trafficking and optimization
    • Audience development and testing strategy
    • Placement optimization
    • Budget planning
    • Ad development text, static and video
    • A/B test execution (both ads and landing pages)
    • Bid management
    • Reporting and analysis
    • Client meetings and continuous client relationship management
    • Offline conversion tracking (Meta/LinkedIn Conversions API, Google OCT, etc.) experience is a plus
  • Experience managing e-commerce campaigns via social media channels is a definite plus, including:
    • Catalog management
    • Product feed optimization
    • Audience segmentation
    • Sales and conversion tracking
  • Understanding of ad platform creative best practices
  • Experience using web analytic tools (Google Analytics, Omniture, etc.)
  • Experience with pixel and tag management tools like Google Tag Manager
  • Basic familiarity with marketing, automation and CRM platforms like Salesforce, Marketo, Zapier and Pardot
  • Amazing project management and communication skills
  • High proficiency in the Microsoft Office suite and the ability to quickly learn new software applications
  • Zest for managing highly complex advertising accounts for multiple clients
  • High level of professionalism, accountability and personal responsibility
  • Ability to travel to client sites and/or conferences on occasion
  • Bachelor's Degree in Marketing, Business or related field


Whats in it for you:


  • Competitive salary.
  • Unlimited time-off policy.
  • Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
  • Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.
  • Work with top-tier clients. We make a point of working with larger, growing brands that we find interesting. As a result, you get to focus your efforts on a couple of clients who are doing big things.
  • Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of the brightest and most supportive people in our industry.


The salary range for this position is $75-$90k/year, DOE.

Interested? If you like what you see, please complete the application below, upload your resume, and provide us with your best cover letter. We actually read them Please note that prior to any offer of employment, reference and background checks will be performed. Closed Loop is an Equal Opportunity Employer.





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