Field Marketing Manager

7 days ago


New York, United States Fourth Ltd. Full time
Job DescriptionJob Description

Please note** We will only look for those with experience in a stand-alone role within a SAAS organization.

Fourth seeks a Field Marketing Manager, a Demand Generation Specialist with B2B SAAS-based experience for its growing marketing department; the position will be located in our NY regional office.

The Field Marketing Manager will report to the Marketing VP and will be expected to apply experience, creativity, planning and leadership to achieve strategic goals, as well as developing tactics to enable Fourth to launch its marketing demand generation programs quickly and exponentially.

The successful candidate will be a rounded Marketer with a minimum of 6 years of B2B demand generation experience targeting various Buyer Personas, such as C-level Executives, Vice Presidents of Fortune 500s, and Restaurant Directors, as well as mid-level growth hospitality companies, in the offline (tradeshows & events) & digital channels (SEM, SEO, display advertising, PPC, webinars, email, social media).

The successful candidate will apply experience, creativity, planning and thought leadership to achieve strategic goals.  

Summary of the role

We will look to you to drive fully integrated regional Marketing campaigns and programs which are proactive, innovative and cost effective.

You’ll execute tactics to attract more prospects, get them excited about Fourth’s transformational technology and guide them through the conversion funnel. You’ll be responsible for creating, adapting and optimizing multi-channel digital and event-based campaigns, processes and programs necessary to generate quality leads to the sales team as we grow from 1,100 to 1,750+ customers.

Objectives

1. Apply your skills in digital and events marketing and knowledge of marketing channels to create, manage and optimize marketing programs that deliver high quality leads.

2. Run a powerful demand generation machine and lead nurturing engine, with measurable, repeatable, automated processes that drives high, qualified demand and nurtures prospects to conversion

3. Support the implementation of systems, tools and technology required

4. Use your experience of analyzing data and the buyer journey to optimize every touchpoint, maximize conversions and deliver the best experience throughout.

5. Work with Communications and Events colleagues to ensure that the digital marketing activities fully leverage all PR, events and brand building activities

6. Work closely with the sales team to ensure that all marketing activities continuously support the commercial goals both in UK and US

7. Work closely with the UK Marketing Team to ensure that Field marketing activities fully leverage Marketing content at the optimal time

8. Develop and communicate a campaign schedule, report on Campaign success and ensure that all campaign activities continuously support the commercial goals both in UK and US  

Key Responsibilities include:

·       Operate a measurable, repeatable, automated process that fuels the demand generation, lead qualification and lead nurturing engine

·       Tactical execution of demand and lead generation programs

·       Continuously refine the lead scoring methodology with the Marketing and Inside Sales teams’ buy-in

·       Leverage the Marketing Automation software - Pardot

·       Evaluate new leads for lead scoring qualification process to improve the sales pipeline

·       Develop and execute email, digital and event marketing campaigns across all channels

·       Ensure communication between Marketing and Inside Sales teams to achieve business goals

·       Responsible for tracking and refining campaign performance by measuring business results through analytics, which includes the metrics for conversion rates, cost/lead, LTV, etc.

·       Actively incorporate tradeshow and events in lead generation campaigns

·       Development and run demand generation campaigns, which may include, but not limited to writing blogs, web pages, email templates, social share cards and re-purposing product collateral

·       Implement and constantly improve email lead nurturing/drip programs to move prospects through the marketing and sales pipeline

·       Online Marketing Demand Generation strategy experience, which includes Search Engine Marketing (SEM); including Google, Yahoo, Bing, Search Engine Optimization (SEO), Pay-per-Click, Analytics e.g. Web Trends, Google Analytics

·       Leverage the Fourth Social Media platform – LinkedIn, Twitter, Facebook, Online Media Channels: Media Buying, Webinars, Blogs, Forums  

·       Management of third-party contractors and vendors 

Desired Skills & Experience

·       Hands-on B2B demand generation experience

·       Has optimized website and landing page user experience to increase lead conversions of registrations and content marketing downloads

·       Has developed and managed the lead sales funnel utilizing a CRM, such as SalesForce.com

·       Has Content Management System (CMS) experience

·       Digital marketing campaign optimization experience

·       Event marketing and coordination experience

·       Content marketing development experience to be used for demand generation programs: Videos, White Papers, Case Studies, eBooks, Webinars, Product sheets

·       Experience of: Email Marketing, Affiliate Marketing

·       Landing page development; including content writing and development

About Fourth

Fourth was founded in 1999 and provides cost control/operational software solutions to 1,100+ customers globally, including Fuller’s, Gaucho, Hilton, Krispy Kreme, Leon, Caffè Nero, Soho House, Subway, PizzaExpress, Wagamama and Stonegate.

Our mission is to replicate in the US what we have achieved in the UK: enabling multi-site hospitality operations to transform their profitability and operational efficiency with our workforce planning and purchase to pay & inventory solutions, backed up by next-gen business reporting. 



  • New York, United States Allied Global Marketing Full time

    JOB REQUISITES AND OVERVIEW The Field Influencer Marketing Associate will support field influencer campaigns led by our Digital Earned Media team which focuses on influencer strategy across the agency. The job entails managing a wide range of projects for high-profile entertainment clients to ensure influencer promotion is executed in multiple local...


  • New York, United States Allied Global Marketing Full time

    JOB REQUISITES AND OVERVIEW The Field Influencer Marketing Associate will support field influencer campaigns led by our Digital Earned Media team which focuses on influencer strategy across the agency. The job entails managing a wide range of projects for high-profile entertainment clients to ensure influencer promotion is executed in multiple local...


  • New York, New York, United States Allied Global Marketing Full time

    **Job Overview**We are seeking a highly skilled Field Marketing Strategist to join our team at Allied Global Marketing. As a key member of our Digital Earned Media team, you will play a crucial role in developing and executing influencer marketing campaigns that drive results.**Key Responsibilities**Collaborate with senior leadership to design and implement...


  • New York, United States STEM Marketing Full time

    Job DescriptionJob DescriptionField Specialist - Job DescriptionA Field Specialist is primarily responsible for gathering data via field rides with pharmaceutical sales representatives and one on one in depth interviews.Required to deliver structured reports (workbooks) at the close of each day based on the interview and observations made when calling on...


  • New York, New York, United States STEM Marketing Full time

    Job TitleField Specialist - Pharmaceutical Marketing ResearchAbout the RoleWe are seeking a skilled Field Specialist to join our team at STEM Healthcare, an international consultancy specializing in marketing and market access-related audits for clients in the pharmaceutical industry.Key ResponsibilitiesGather data via field rides with pharmaceutical sales...


  • New York, New York, United States STEM Marketing Full time

    Job SummaryWe are seeking a highly skilled Pharmaceutical Marketing Research-Field Expert to join our team at STEM Healthcare. This exciting opportunity offers the chance to work with a high-growth healthcare advisory services company, specializing in marketing, medical, and market access-related audits for clients in the pharmaceutical and biotech...


  • New York, United States Fundraise Up Full time

    Highlights:OTE (On-Target Earnings): $110,000Base Salary: $88,000Location: remote in USAStock optionsAbout UsAt Fundraise Up, we are reimagining the fundraising platform to create the most convenient and fastest way to donate to non-profit foundations. Our innovation is aimed at enhancing loading speeds, boosting conversion rates, offering diverse payment...


  • New York, United States Modern Treasury Full time

    OVERVIEWWe’re looking for a Field Marketing Manager to join our Growth marketing team. You will build the strategy, execution and operations for field events and marketing partnering with our sales and partnerships teams to build pipeline and hit quarterly and annual targets.In this role, you will plan and host in-person and virtual events to create...


  • New York, United States Modern Treasury Full time

    OVERVIEWWe’re looking for a Field Marketing Manager to join our Growth marketing team. You will build the strategy, execution and operations for field events and marketing partnering with our sales and partnerships teams to build pipeline and hit quarterly and annual targets.In this role, you will plan and host in-person and virtual events to create...


  • New York, United States Brooklyn Brewery Full time

    Remote Type: N/APosition Type: Full TimeSalary Range: Up to $85,000.00 Salary/yearJob Shift: DayJob Category: MarketingDescription:Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community...


  • New York, United States Wonder Distribution, LLC Full time

    Field Marketing Manager – Philly, PAAbout UsImagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That’s what our customers experience. At Wonder, we want to make world-class food within reach, no matter where you live. That’s why we’ve created a vertically integrated, new standard of dining that will allow you to...


  • New York, United States Amplitude Full time

    Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they...


  • New York, New York, United States Semgrep Full time

    Are you ready to take your career to the next level? As an East Coast Field Marketing Manager at Semgrep, you will play a critical role in driving business pipeline and revenue in owned territories. With a strong background in field marketing, you will build and execute localized marketing programs to scale our growth on the East Coast and Central...


  • New York, United States Fundraise Up Full time

    Job DescriptionJob DescriptionHighlights:OTE (On-Target Earnings): $110,000Base Salary: $88,000Location: remote in USAStock optionsAbout UsAt Fundraise Up, we are reimagining the fundraising platform to create the most convenient and fastest way to donate to non-profit foundations. Our innovation is aimed at enhancing loading speeds, boosting conversion...


  • New York, New York, United States Ivalua Full time

    About the JobWe're looking for an experienced Head of Field Marketing to lead our North America marketing efforts and drive business growth. As a key member of our marketing team, you'll develop and execute strategic marketing plans to enhance brand awareness, drive pipeline growth, and collaborate closely with Sales teams.The Ideal CandidateYou have a...


  • New York, New York, United States ServiceNow Full time

    Marketing Leadership OpportunityServiceNow, a pioneer in AI-enhanced technology, seeks a Senior Director Field Marketing Commercial to drive growth and expansion in Canada and LATAM. This senior-level role offers a unique opportunity to lead the development and execution of effective field marketing strategies, leveraging data to meet and exceed revenue...


  • New York, New York, United States Blackbird Full time

    Job OverviewBlackbird.AI is a leading provider of narrative intelligence solutions, protecting organizations from financial and reputational harm. We are seeking a highly skilled Global Field Marketing Manager to join our team.Key ResponsibilitiesEvent Coordination: Lead the planning and execution of events, including webinars, workshops, trade shows, and...


  • New York, United States AFM - Association Française du Marketing Full time

    Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high-quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the...


  • New York, United States MongoDB Full time

    MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB...


  • New York, United States Rimes Technologies Full time

    The Opportunity: Rimes is seeking an experienced Field Marketing Director to lead the development and execution of world-class, integrated field marketing campaigns that directly contribute to the company’s success. The candidate will bring a strong vision for aligning marketing tactics – events, demand generation, content and account-based marketing,...