Field Marketing Strategy Manager

5 days ago


New York, New York, United States ServiceNow Full time
Marketing Leadership Opportunity
ServiceNow, a pioneer in AI-enhanced technology, seeks a Senior Director Field Marketing Commercial to drive growth and expansion in Canada and LATAM. This senior-level role offers a unique opportunity to lead the development and execution of effective field marketing strategies, leveraging data to meet and exceed revenue targets. As a member of our marketing leadership team, you will collaborate closely with sales teams and other key functions to drive integrated marketing plans, driving business growth and expansion.

About the Position
The ideal candidate will have a minimum of 15 years' experience in marketing demand generation, with a strong B2B marketing background, preferably in a cloud business of scale. You will be responsible for developing and executing go-to-market plans to create demand, build brand awareness, and drive net new logos and pipeline creation/expansion, as well as collaborating with key teams such as ABM, PR, executive marketing, partner marketing, and AMS campaigns to drive integrated marketing plans. Your expertise will be essential in measuring programs and optimizing the marketing mix to maximize ROI, as well as leading marketing enablement by providing knowledge and insights on field marketing, partners, analysts, executive programs, social media, and more.

Benefits and Compensation
We offer a competitive On Target Earnings (OTE) incentive compensation structure, an estimated annual salary of $145,000 - $170,000, depending on location, health plans, flexible spending accounts, 401(k) plan with company match, ESPP, matching donations, flexible time away plan, family leave programs, and more.

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