Field Marketing Manager
5 days ago
Field Marketing Manager – Philly, PA
About Us
Imagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That’s what our customers experience. At Wonder, we want to make world-class food within reach, no matter where you live. That’s why we’ve created a vertically integrated, new standard of dining that will allow you to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place. Our elevated brick + mortar locations will offer pick up and dine in options, as well as delivery to your home.
As a food-tech startup backed by top-tier venture capitalists and led by a team of experienced entrepreneurs—including some of the most accomplished leaders in the technology, culinary, and logistics industries—we’re growing. Join us in pioneering a new category of dining called “Fast-Fine”, and revolutionizing the way people eat.
About the Role
As the Field Marketing Manager for Philly, you will play a pivotal role in building the Field Marketing Strategy as it relates to the greater Philly region. As a key face of the business to our guests, you will build relationships with local businesses, schools, brands, and community organizations to drive awareness of Wonder and acquire new customers. This role is as much of an executor as it is a strategist as we continue our rapid growth. This individual will sit on the Marketing team and report to the Head of Local Marketing, Brand and Partnerships within the broader Growth organization; there is a tremendous amount of growth potential for this role as Wonder continues to scale operations.
Key Responsibilities Include:
- Build internal systems to support the field marketing strategy for Philly.
- Plan, coordinate, and participate in local events and promotional activities to reach new customers, enhance our brand image and generate demand; responsible for pre, during, and post-event programming and follow-ups.
- Manage field marketing agency as well as Brand Ambassadors (when needed) providing structure, guidance, and support in execution and prospecting activation opportunities.
- Coordinate with various teams across Wonder including Operations, Training, and Culinary to improve work streams.
- Maintain ownership over your market sales, brand awareness, and new customer acquisition goals. Track and measure the success of your marketing initiatives against those goals through weekly reporting.
- Keep a pulse on market trends and competitor field marketing tactics to provide valuable insights to the broader team.
The Experience You Have:
- 6+ years of proven experience in field marketing, brand activation, grand openings, or related roles; bonus if within the QSR or fast casual restaurant industry.
- Ability to work independently and manage multiple tasks simultaneously.
- Strong project management, organization, prioritization, and communication skills with attention to detail and the proven ability to build relationships and coordinate multiple projects across various teams.
You Are:
- Friendly and sociable, excited to engage with others.
- Hardworking and eager to take on challenges.
- Brand focused and Data Driven: ability to utilize data and analytics to inform strategy.
- Must live in the Philadelphia area; willing to travel within the assigned geographical area and provide reliable transportation to and from events.
- Capable of lifting 50 lbs and standing for the duration of a 3-4 hour event.
- Authorized to work in the United States.
The Way You Work:
- You solve problems and make decisions informed by data, insights, and good judgment.
- You gain trust through open dialogue, embracing change, and actively seeking feedback.
- You are equally able to build friendly working relationships with GMs, Kitchen Managers, and Restaurant Ops Staff as you are comfortable holding your own in a meeting with a Director.
Benefits:
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
Base Salary: $122,000 - $128,000
Location: Philadelphia, PA
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