Senior Manager of Field Marketing

5 days ago


New York, New York, United States Ivalua Full time

About the Job

We're looking for an experienced Head of Field Marketing to lead our North America marketing efforts and drive business growth. As a key member of our marketing team, you'll develop and execute strategic marketing plans to enhance brand awareness, drive pipeline growth, and collaborate closely with Sales teams.

The Ideal Candidate

You have a strong background in senior marketing roles, with at least 10 years of experience in field marketing and multi-channel integrated campaign creation. Your expertise includes account-based marketing, demand generation, paid advertising, email marketing, content marketing, and event marketing.

Responsibilities

  • Field Marketing Strategy: Develop and execute a comprehensive field marketing strategy for North America, aligning with corporate goals and regional market dynamics.
  • Team Development: Lead, mentor, and develop a team of field marketing professionals, fostering a culture of collaboration, creativity, and high performance.
  • Demand Generation Programs: Design and implement multi-channel demand generation programs to drive lead acquisition and conversion, including events, webinars, and targeted campaigns.
  • ABM Strategy Execution: Spearhead the ABM strategy, focusing on key accounts and verticals to enhance engagement and drive pipeline growth.


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