VP, AI

16 hours ago

New York, United States INTERACTIVE ADVERTISING BUREAU, INC. Full time
Job DescriptionJob Description

Join Our Team as VP, AI Integration & Acceleration


Are you ready to redefine the future of digital advertising through the power of AI? The Interactive Advertising Bureau (IAB) is searching for a visionary VP of AI Integration & Acceleration, a transformative role positioned at the heart of the evolving digital landscape. As a pivotal leader, you will drive the integration of AI across digital media and marketing ecosystem, setting industry standards and crafting innovative solutions. If you have a deep understanding of AI’s potential—from targeting and segmentation to solving measurement challenges and enhancing creative processes—this is your chance to lead a revolution in digital media.

What You’ll Do:

Guide Through Strategic Leadership:

  • Develop and execute a comprehensive plan to transform digital advertising by integrating AI solutions across the ecosystem.
  • Lead cross-industry committees and working groups, fostering consensus and alignment among diverse stakeholders.
  • Publish industry-leading insights, best practices, and standards to inspire and guide AI adoption while mitigating risks.
  • Shape industry discussions on AI, presenting transformative yet realistic applications of AI technologies in digital advertising.

Educate and Advocate with Industry Expertise:

  • Use your expertise in digital advertising to identify trends, challenges, and opportunities where AI can drive improvement and innovation across the digital supply chain.
  • Position IAB as a thought leader in AI, including Machine Learning, Large Language Models (LLMs), and Generative AI, demonstrating operational expertise and marketplace insights.

Collaborate Across a Diverse Set of Industry Players:

  • Partner with IAB’s Centers of Excellence to integrate AI strategies across video, audio, commerce, the creator economy, gaming, and digital out-of-home (DOOH) advertising.
  • Build strong relationships with key industry stakeholders, including multi-platform publishers, technology providers, brands, and agencies.
  • Identify challenges and deploy AI-powered solutions to improve efficiency and stimulate growth within the industry.
  • Collaborate effectively with technical teams, including the IAB Tech Lab, to drive AI implementation and innovation.

Required Experience:

  • AI Expertise: Proven experience with AI technologies, including machine learning, LLMs, and generative AI, with a focus on developing and executing AI transformation plans.
  • Industry Background: 10+ years of experience in the advertising and media industry, covering data & analytics, ad operations, agency leadership, brand marketing, and publisher operations.
  • Product Management: Experience in developing and launching new products, with the ability to bridge the gap between technical teams and business needs.
  • Data Analysis: Proficiency in data analysis to derive insights, guide strategic decisions, and drive measurable business outcomes.

Who You Are:

  • Change Agent: You have a track record of leading transformational change within organizations, particularly in media and advertising.
  • Strategic Visionary: You are a forward-thinking strategist, capable of designing and implementing a roadmap to revolutionize the digital advertising ecosystem.
  • Proven Leader: You bring extensive leadership experience across media and advertising, particularly in data & analytics, ad operations, and agency leadership.
  • Inspiring Communicator: You excel in communicating complex ideas, engaging and motivating diverse stakeholders to achieve shared goals.

Why You’ll Love IAB:

  • Shape the Future: At IAB, you’ll be at the forefront of digital advertising innovation, making a tangible impact on the industry’s future.
  • Unleash Your Potential: We support your growth with professional development and mentorship opportunities, helping you reach your career aspirations.
  • Collaborative Culture: Work with a diverse, talented team that values collaboration, creativity, and curiosity.
  • Commitment to Well-being: We offer flexible schedules and remote work options to support work-life balance.
  • Inclusivity at Its Core: Join a community that celebrates diversity and encourages you to be your authentic self, fostering unity and creativity.

Our Mission:
“At IAB, our mission is to empower the media and marketing industries to thrive in the digital economy.”

Our Core Values:

  1. bCourageous: We embrace the unknown, challenge the status quo, and turn obstacles into opportunities.
  2. bCurious: We pursue knowledge, always asking “why” and “what if” to explore new ideas.
  3. bCollaborative: We thrive on diverse perspectives, working together to create boundary-breaking solutions.
  4. bCommitted: Our dedication to our mission and to each other drives us to go the extra mile.

About IAB:
The Interactive Advertising Bureau (IAB) empowers media and marketing to thrive in the digital economy, representing over 700 top media companies, brands, and technology firms. Through research, education, and public policy advocacy, IAB advances the digital advertising industry and establishes technical standards in partnership with the IAB Tech Lab.

For more information, visit www.iab.com.

Additional Information:
IAB is an equal employment opportunity employer. This position requires the final candidate to successfully pass an E-Verify check.

Join IAB and Lead the Transformation of Digital Advertising through AI

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