Senior Brand Manager
3 weeks ago
Department: Marketing
Reports To: Director Brand Marketing and Innovation
Travel Required: Less than 25%
Why Join Community Coffee?
Community Coffee Company is the #1 family-owned and operated retail coffee brand in America. Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding. Join us and make your passion your profession
Position Overview
The Sr. Brand Manager for the Grocery Services Division is responsible for leading the strategic development and execution of brand initiatives to drive growth, increase market share, and enhance brand equity within the retail space. This role will lead all aspects of an assigned brand’s business including but not limited to positioning, innovation, distribution, and marketing. This role has direct accountability for assigned brand P&L with specific financial performance expectations. In collaboration with the Director of Brand Marketing and Innovation, this role will develop and execute the commercial strategy to successfully launch and manage innovation into the heavily competitive coffee category. This role will lead a team for successful strategy execution, project management and integrated marketing.
Function Related Activities/Key Responsibilities
Brand Strategy
- Develops Annual Business Plans including forecasting, competitive analysis, gap analysis and all other strategic planning for assigned brand(s).
- Recommends and cultivates marketplace positioning for assigned brand(s).
- Identifies target market segments to position assigned brand(s) and makes timely recommendations.
- Leads merchandising ideas (e.g., identifies upsell/cross sell opportunities and executes).
- Ensures positioning, claims, packaging, and product content is accurate, competitive, and leveraged to gain market share.
- Leads the product life cycle to elevate performing SKUs and eliminate under-performing SKUs in a timely manner.
- Works with cross-functional partners in demand and supply, operations and manufacturing for continuous improvement.
- Supports the innovation team and pipeline strategy and helps to identify gaps in the product portfolio.
- Oversees the creation and execution of marketing campaigns, including digital, print, and in-store promotions.
- Fosters a collaborative environment with cross-functional teams to develop compelling content and creative assets.
- Ensures consistency of brand voice and identity across all marketing channels.
- Effectively manages financial performance for assigned brand(s).
- Responsible for timely reporting of health of assigned brand(s).
- Collaborates cross-functionally to ensure all components of the business are running according to strategy and KPIs.
- Creates accurate product line forecasting – develops forecasting for new product launches, new promotions, phase-outs and other activities.
- Coordinates functions and activities impacting product across multi-disciplinary teams.
- Works in close collaboration with Sales, Commercialization, Creative, Digital and Production Teams.
- Identifies market research needs through collaboration with Data Analytics Team.
- Responsible for building, developing, and retaining talent necessary to drive a high-performance team to support assigned brand’s short term and long-term strategic plans.
- Leads direct reports with emphasis on project management, e-commerce, and integrated marketing.
- May be required to perform additional job duties.
- Bachelor’s degree in business, Marketing, Finance, or related field required. MBA preferred.
- Minimum 5 years’ CPG experience required.
- 5 years leading strategy with direct P&L accountability required.
- Experience leading all aspects for a brand and/or business unit required.
- 3 years in project management and leading cross-functional teams.
- Proven Experience in the Following is Required:
- Developing new products and working in a stage gate process
- Working with syndicated data (IRI or Nielsen).
- Leading large scale brand launches.
- People and strategy leadership.
- Excellent project management skills with strong financial acumen to evaluate product line P&L performance.
- Proficiency in MS Office required.
- Must have excellent communication skills with a track record for coordinating complex projects across cross functional teams.
- Must have prior experience managing a budget.
- Experience working directly with beverage and or food consumer brand(s)
- Strategic thinking and planning
- Ability to work and effectively communicate cross-functionally with other departments.
- Driven, detail – oriented individuals who require minimal supervision.
- Expert knowledge of performance evaluation and change management principles.
- Leader who brings positive energy to the teams with whom they engage.
- Superb professional who can adapt communication style according to audiences.
- Action-oriented with high sense of urgency.
- Experienced marketer who knows when to elevate opportunities/concerns on a timely basis.
- Ability to perform under stress and adapt well when confronted with emergency or escalating situations.
- Excellent problem-solving abilities and root cause analysis experience.
Required
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:
- Frequently required to sit.
- Occasionally required to stand; walk; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms; and talk or hear.
- Regularly required to lift and/or move up to 25 pounds.
- Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.
Champion People Welcome Individuality, Learn Together, Encourage Each Other
Inspire Creativity Dream big, Think Fresh, Make It Happen
Wow Our Customers Serve with Purpose, Exceed Expectations, Do What’s Right
Serve Our Communities Be Genuine, Bring Joy, Make a Difference
Win Together Be Brave, Have Fun, Celebrate
Community Coffee Company offers a competitive salary and benefits package including health, dental, vision, life insurance, 401(k), short- and long-term disability, paid time off and employee assistance program.
Community Coffee Company and its subsidiary companies will provide equal employment opportunities to all applicants and employees without regard to an applicant’s or employee’s race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. Community Coffee Company will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for a test or job interview) if so requested. When completing this application, you may exclude information that would disclose or otherwise reference your race, religion, age, sex, genetic, veteran status, disability or any other status protected by federal or state law. Community Coffee Company will also provide reasonable accommodations to allow an employee to perform the essential functions of a position, as required by applicable law. This application is considered current for sixty (60) days only. At the end of this period, if you are still interested in employment, it will be necessary for you to reapply by completing a new application.
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