Brand Messaging Specialist

5 days ago


Baton Rouge, Louisiana, United States SASSO Full time
About the Role">

SASSO Agency is seeking an experienced Brand Messaging Specialist to lead the development of engaging brand messaging across various platforms. This role requires a deep understanding of branding, marketing, and customer engagement strategies.

Key Responsibilities
  • Research and develop content plans for brand discovery processes, websites, digital spaces, print collateral, eCommerce campaigns, social media, email campaigns, blogs, press releases, and more.
  • Create and edit copy for all marketing channels, ensuring consistency and effectiveness.
  • Brainstorm and concept client campaign ideas, working closely with the SASSO team to bring them to life.
  • Analyze messaging performance regularly and provide data-driven insights to improve results.
Requirements
  • 5+ years of experience in content creation and management.
  • Bachelor's degree in Marketing, Mass Communications, English, or related field.
  • Exceptional writing and editing skills, with a keen eye for detail.
  • Proven track record of developing and executing successful content marketing strategies.

Salary: $90,000 - $120,000 per year, depending on experience.



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