Brand Messaging Specialist

3 weeks ago


Baton Rouge, Louisiana, United States SASSO Full time
Job Description:

The SASSO Agency is looking for a skilled Brand Messaging Specialist to create and implement marketing strategies that drive engagement and sales. This role involves developing consistent brand messaging and strategically positioning brands across various platforms. The successful candidate will have excellent written and oral communication skills, with the ability to craft compelling copy for various channels.

Key Responsibilities:
• Develop and maintain content marketing calendars in coordination with Account Managers to strategically schedule and fulfill marketing touchpoints.
• Brainstorm and concept client campaign ideas informed by research, target audience reviews, and client goals.
• Craft and adapt a unique voice and tone for each project related to the client/brand personality.
• Plan email marketing strategies and campaigns, including newsletters and brand touchpoints.
• Develop social media strategies for our brand and the brands of our clients, including social approach, goals and objectives, competitive audits, content plans, and timelines.

Estimated Salary: $65,000 - $85,000 per year, based on experience.

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