Marketing Manager

2 weeks ago

Burbank, United States Cast & Crew Full time
Job DescriptionJob Description

At Cast & Crew, we've empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools. The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production's best ally every step of the way. #OneCastOneCrew

About Cast & Crew
We grew from a modest small business in 1976 to be the premiere provider of entertainment technology and solutions, staying true to our mission of modernizing content production and leading the digital transformation within the industry. Our cloud-based solutions and industry expertise help streamline the entire production lifecycle and have revolutionized how content is made. We now have a global workforce across a host of storied brands, spanning all areas of produced and live entertainment, from film, television, streaming, to advertising, live events, and short-form.

Manager, Brand Marketing

Regular Full-Time

Position Overview

We are looking for a talented Manager of Content Marketing to take full responsibility for our marketing strategies including our digital destinations, client communications, social media, blogs and innovative content series.

Our ideal candidate is a creative marketer with a background in writing, preferably with an eye for design. You should be able to develop engaging content to attract, engage and delight our users and clients. For this position, it will be essential to be up to date with new technologies and marketing trends. Ultimately, you should be able to expand our company's digital footprint, brand awareness and thought leadership in the market.

Our content marketing leader will require excellent interpersonal and communicative skills, as well as demonstrate sound leadership and decision-making ability. A passion for solving problems through storytelling is a major plus. This is a hands-on role within a team reimaging the impact of brand and marketing across the organization. An open mind, open thinking and start-up mentality will be necessary for success. This role will report to the VP, Marketing.

Core Responsibilities

  • Design content marketing strategies and set short- and long-term content marketing initiatives to achieve business goals.
  • Collaborate with the larger marketing team to produce high-quality content.
  • Develop and own the editorial calendar, manage tasks, and ensure deadlines are met.
  • Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
  • Deliver engaging content on a regular basis that helps set our name in the marketplace.
  • Edit, proofread and improve content.
  • Development of editorial governance so content is consistent with our brand voice, style and tone.
  • Optimize content considering SEO and Google Analytics.
  • Measuring the results of marketing activity to inform future marketing campaigns.
  • Share content through various channels, ensuring a strong digital presence.
  • Integration of product with brand campaigns to drive awareness and education.
  • Executive presentations on the program approaches and results will be required.
  • Other duties as assigned.

Key Qualifications

  • Advanced Proficiency in HubSpot preferred.
  • Editorial mindset with an ability to predict audience preferences.
  • Hands-on experience with SEO and web traffic metrics.
  • Possesses expertise in social media platforms.
  • Project management skills and attention to detail.
  • Excellent communication and writing skills.
  • 3-5 years' experience as a Marketing Manager or related position preferred.

Preferred Qualifications

  • 4-year degree preferred; relevant experience will be considered in lieu of a degree.
  • Advanced Proficiency in HubSpot preferred.

Special Work Conditions

  • Sedentary – Involves sitting most of the time but may involve walking or standing for brief periods of time. Some positions may entail exerting up to 15 lbs. of force occasionally and/or a negligible amount of force to lift, carry, push, or pull.
Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location.The compensation range for this position is:$100,000—$120,000 USD

Benefits

Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more Note: Cast & Crew benefits are subject to eligibility requirements.

Due to the high volume of applicants, it is likely that only shortlisted candidates will be contacted.

CA residents: Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies. A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/

Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.

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