Campaign Manager, Paid Social

2 months ago


Burbank, United States Platform at Publicis Full time

Job Description

The Campaign Manager, Paid Social position uses paid social media knowledge and expertise to provide actionable insights and recommendations. You'll help to develop innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social programs.
 
Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects. 

Role Objectives: 

Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social campaigns Assist with optimizing, implementing, and analyzing paid social marketing activities  Support execution of customer, media, brand, and market research that produce unique insights and opportunities  Partner with the Paid Social Supervisor in driving strategic social expertise within the team Report on key metrics for campaign effectiveness and develop key findings for optimization  Facilitate the sharing of data and insights among relevant internal parties to inform future strategies  Foster strong relationships with internal teams and client groups

Qualifications

Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent  1+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)  Digital media operations experience preferred  Strong analytical thinking and mathematical skills and an ability to manage data  Experience with Experience with Meta, Tiktok, Snapchat, Pinterest, Linkedin, X (Twitter) Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting  Strong organizational and communication skills  Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

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