Marketing Manager

3 days ago

Bodega Bay, United States Avela Full time
Job DescriptionJob DescriptionAvela is a Nobel Prize winning platform for families to navigate their child's educational journey. Parents can find, apply, register, and pay for school and programs for their children, all from a common application system with saved profiles. Avela also powers backend admissions and operational workflows, making it easy for schools, districts, and educational providers to equitably serve students. We're like "OpenTable for Education" or "Mindbody for Schools."Role

We have a big vision and are making great progress towards it – we are known in the space, have large customers across dozens of major cities, and an amazing team of technologists and practitioners – and now we're investing in the Marketing team to accelerate our growth.

Avela is looking for a talented, versatile marketer to join our small but growing team. As our second marketing hire, you will partner with leaders across the company and industry to build our brand and grow our pipeline. Reporting to the Marketing Lead, you will co-own the entire marketing playbook – from planning and development to execution and performance measurement – with direct responsibility for demand generation activities, including paid advertising.

Location We're a semi-remote company with hubs in San Francisco and Boston. The San Francisco hub includes the CEO, Marketing Lead, and Sales Lead, so we strongly prefer candidates living in the SF Bay Area to facilitate in-person collaboration and social connection.Responsibilities

This is an exciting opportunity to directly impact our company's growth trajectory and take on a diverse range of responsibilities, including:

  • Running multi-channel campaigns
  • Managing events and conferences
  • Building demand-generation programs
  • Growing and engaging our social media presence
  • Developing high-impact content and collateral

While this is a generalist position, we're looking for someone with a strong background and love for demand-gen and digital marketing, but depending on your skills and career aspirations, there's room to take on new challenges in additional areas you're passionate about. This is a hands-on role that requires someone who thrives in a fast-paced, startup environment, can work independently, and excels at juggling multiple priorities.

Specific Example Tasks:

  • Build Lead Lists - Identify customers matching Ideal Customer Profile (ICP) and create lists with contact info for outbound targeting using tools like LinkedIn, RocketReach, and district websites.
  • Cold Outreach - Write and send highly targeted cold emails to prospects and collaborate with team members to scale your efforts.
  • Website - Co-manage our website content and copy, including updating with latest messaging and positioning.
  • Social Media - Create and post content regularly, but also develop and execute a broader plan to grow our following.
  • Webinars - Organize webinar series with speakers, build and execute campaigns to ensure registrations, share recording with mailing lists.
  • Content - Write and/or repurpose content for our blog, social media, and nurture emails.
  • Conferences - Manage our event calendar, event sponsorships, booth setup, and coordinate attendance and post-event follow-ups.
  • Sales Enablement - Answer questions from sales team, provide collateral and materials.
Qualifications
  • Experience: 4–8 years in marketing, with exposure to multiple functions (e.g., product marketing, content creation, demand generation, communications, design, events, advertising, and social media), and strong expertise in the areas of demand-gen and digital marketing preferred.
  • You should have examples of campaigns you have come up with, the creative you've built and trafficked, as well as the results and learnings.
  • You have managed event participation from securing sponsorships, pre-event outreach, onsite booth management and lead-gen, and post-event follow-up and measurement.
  • Execution: Proven ability to take projects from concept to completion, managing timelines, stakeholders, and outcomes effectively.
  • Skills: You are somewhat of a Swiss Army Knife in that you can plan campaigns, manage projects, write copy, handle some design work, build and present reports, and represent the company publicly.
  • Flexibility: Comfort with ambiguity, working independently in a dynamic environment, and juggling competing priorities with ease.
  • Tech Savviness: Experience with the tools we use like HubSpot, Canva, and Asana, to name a few.
  • Travel: Ability to travel domestically a few times per quarter for events and team gatherings. Must live within 45 minutes of a major airport (e.g. SFO, OAK, BOS).
  • Industry Background: Familiarity with the education and/or edtech space is a nice-to-have.
Why Join Us?
  • Impact: Play a pivotal role in shaping the future of a mission-driven company at the forefront of educational innovation.
  • Autonomy: Enjoy the freedom to own your projects while having the support of a collaborative team.
  • Growth: Expand your skill set, take on new challenges, and grow your career as Avela scales.
  • Flexibility: Work remotely with occasional in-person collaboration opportunities.

If this sounds like the perfect opportunity for you, we'd love to hear from you

Compensation $90,000 - $140,000We also offer generous equity and a competitive benefits package.CompanyAvela is a Nobel Prize-winning edtech startup building the first platform for families to navigate their child's educational journey and a universal application for PK-12 education, daycare, and enrichment programs, promoting equity and access to education. We're like "OpenTable for Education" or "Mindbody for Schools."For students and families, this simplifies the process of finding and applying to educational programming. For schools and districts, this streamlines operations and helps increase enrollment (and hence, revenue).We sell our application and enrollment platform directly to school districts, charter networks, other educational providers, cities, and states. We work with school districts and charter networks across the country, including in Oakland, Seattle, Hartford, Tulsa, New Orleans, Newark, and Jersey City. We also work with a range of nonprofits and NGOs, including Teach for America and the Inter-American Development Bank, as well as the US Military.Our platform has four parts to cover each stage of the application journey, from exploring options to applying and final selection and admission:Avela Explore - Mobile-optimized school finder and opportunity navigatorAvela Apply - Streamlined application management system and trackingAvela Match - Research-based admission and student assignment lottery system.Avela Enroll - Online registration, transfers, and enrollment platform with document collection.We also offer a range of consulting services to help districts implement enrollment reforms and advance equity in educational programs.Learn more at avela.org.Team Avela was founded by a renowned team of visionaries, including Nobel Laureate Joshua Angrist, Clark Medalist Parag Pathak, and social entrepreneur Greg Bybee. We have a passionate team of entrepreneurs, engineers, economists, and data scientists - get to know us at https://avela.org/team.BenefitsWe love our team and care about their wellness. We strive to offer the best benefits of our peers, including:-- Significant equity-- Flexible work policies-- Unlimited vacation-- Home office stipend or WeWork membership-- 401(k) program-- Flexible Savings Account (FSA)-- Dependent Care Saving Plan (DCFSA)-- Commuter Benefits-- Life Insurance by Guardian (covered 100%)-- Platinum Medical Plan by UnitedHealthcare (Employees 100%, Dependents 40%)-- Platinum Dental Plan by Guardian Health (Employees 100%, Dependents 40%)-- Platinum Vision Plan by Guardian Health (Employees 100%, Dependents 40%)Learn more at avela.org/careers.LocationWe are a flexible, fully remote company, however all full time employees must live in the United States and meet the work authorization policies below. We are building geographic "hubs" to facilitate collaboration, so prefer candidates who are located in/around Boston, New York, Los Angeles, or San Francisco, or are willing to commute into them for monthly on-sites.Colleagues are expected to work from a quiet location with reliable, high speed internet, during continental US hours, and in accordance with our collaboration norms outlined below. #LI-RemoteWork AuthorizationAlthough we are strongly supportive of immigrants and individuals of all backgrounds, unfortunately, as a small startup, we are not in a position to sponsor visas and are only able to consider candidates who are authorized to work in the United States without employer sponsorship. We apologize for the inconvenience and look forward to working together in the future.Remote Working and Collaboration NormsAs a remote-first company, we think deeply about aligning on shared values and collaboration norms. We trust our team and empower everyone to find the right balance for their productivity, but also seek to facilitate synchronous collaboration and minimize asynchronous latency.We ask everyone to have access to a quiet environment, free from distractions during working hours with high speed broadband internet. (One of our benefits is that we'll cover a WeWork membership) Our default is video-on for meetings to foster relationships and allow non-verbal communication cues to come through, however we understand that from time-to-time it's helpful to turn video off. We also ask colleagues to have a proper office setup with desk, external monitor, quality webcam, etc. (Another benefit is that we cover up to $2,000 of office setup.)For full time roles, we expect colleagues to work a normal business day in a continental US timezone of their choice, so long as there's overlap from 12pm - 6pm ET. This ensures sufficient time for synchronous collaboration, but also facilitates flexibility in your schedule. (We are open to other working arrangements, but this must be approved in advance before joining.) We also expect full time employees to join for biannual week-long team offsites (we cover the costs, of course).We Encourage You To ApplyAvela is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, even if you don't meet all of the job requirements. If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.Tech Stack (for Product/Engineering Roles):Experience with our specific technologies is not required, even for engineering roles, and our stack is constantly evolving. Here's what we're using now:Front-end:-- React + TypeScript-- Chakra UI with focus on a11y-- Jest + React Testing Library for unit tests-- Playwright for end-to-end testsBack-end + Database:-- GraphQL with Hasura-- AWS Lambda with NodeJS / TypeScript and Go.-- AWS Serverless Services: Fargate, Aurora, S3, SNS-- AWS RDS with PostgreSQLDevOps:-- AWS CDK for Infrastructure as Code-- AWS CodeBuild and AWS Codepipeline-- AWS Amplify for Front-End

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