SaaS Marketing Leader

6 days ago


Bodega, California, United States PubNub Full time
Job Overview

We are seeking a seasoned SaaS marketing professional to join our team as the Demand Generation and Integrated Campaigns Lead. This role is ideal for a hands-on, results-driven individual with experience in driving high growth in B2B SaaS environments.

About PubNub

PubNub is a leading real-time online interactions platform provider, revolutionizing how businesses connect and interact digitally. With a strong track record of innovation and customer success, we're looking for a talented marketing expert to help us drive revenue growth and expand our market presence.

Responsibilities

  • Growth Strategy & Execution: Develop and execute multi-channel strategies to increase brand awareness, lead generation, and engagement within key target markets.
  • Campaign Design & Implementation: Collaborate with cross-functional teams to design, launch, and optimize integrated campaigns that drive sales pipeline and brand awareness.
  • Hands-On Execution: Plan, develop, and personally execute demand generation programs and integrated marketing campaigns, including outbound campaigns, awareness initiatives, content promotions, and sales enablement.
  • Account-Based Strategies: Manage and lead the execution of Account-Based tactics across channels and teams to drive measurable outcomes within target accounts.
  • Digital & In-person Events: Work closely with product marketing to plan and execute webinars, live events, and other digital experiences that promote awareness and pipeline growth.
  • Nurture Programs: Collaborate with content and product marketing teams to develop nurture programs that guide prospects through the sales funnel, optimizing for engagement and conversion.
  • Sales Collaboration: Work closely with business development and sales leadership to produce campaign training and enablement materials.
  • Data-Driven Insights: Set campaign KPIs, measure and analyze campaign performance, and iterate for improvement.

Requirements

  • Tech Industry Experience: 5+ years in demand generation and campaign management with a proven track record of driving high growth in B2B SaaS environments.
  • Technical Proficiency: Familiarity with tools like Salesforce CRM, Marketo marketing automation, and 6sense for ABM is essential.
  • Project Management: Proven ability to manage multiple priorities and drive projects to completion.
  • Collaborative Leadership: A hands-on, collaborative leader who can guide teams but isn't afraid to roll up their sleeves to get the job done.
  • Strategic Planning & Execution: Experience in driving revenue through multi-channel strategies.
  • Channel Experience: Deep understanding of traditional, digital, and emerging demand generation channels.
  • Adaptability & Agility: Ability to quickly learn new technologies, products, and systems, and thrive in a dynamic, fast-changing environment.
  • Creative & Innovative: A resourceful approach with a 'can-do' attitude to tackle challenges head-on and deliver results.

Why Join Us?

We offer a creative, supportive environment where innovation and initiative are valued. Benefits include an Annual Compensation range of $100K-$130K, comprehensive health package, flexible work policies, and a commitment to personal growth and recognition.



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