Cybersecurity Product Marketing Strategist
4 days ago
Abnormal Security is seeking a senior product marketing manager with cybersecurity experience to join our team. Our company helps Abnormal win in the market by communicating our products clearly, precisely and differently.
About the RoleWe are looking for a professional who can help us articulate messaging and positioning, create and keep fresh product collateral, drive a consistent cadence of innovation launches at all tiers, enable internal stakeholders, and serve as a customer and analyst-facing SME on the email security market.
- Create compelling, differentiated messaging and positioning.
- Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
- Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journeys.
- Support incremental updates and feature launches throughout the year with end-to-end launch strategies.
- Develop and keep fresh content including collateral, thought leadership, and solution presentations, website content, videos, blogs, and more to execute communication strategies and accelerate the buyer's journey.
- Conduct customer research to understand needs and requirements.
- Enable our sales teams and channel partners on the joint solution and the value proposition.
- 5 years of experience in sales or marketing at a B2B SaaS cybersecurity company, with 3 years in product marketing.
- Written samples of external-facing content for cybersecurity buyers.
- Experience running product launches in a high-velocity environment.
- Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
- Excellent written and verbal communication skills.
- Strategic thinker who is able to get to work quickly and execute independently.
- Ability to effectively influence both internal and external stakeholders across all levels of the organization.
- Deep curiosity, excellent listening, and empathy skills, and ability to get things done in a collaborative team environment.
- Enjoys public speaking and evangelizing cybersecurity topics.
- Experience with defining GTM strategies at growth-phase cybersecurity companies.
Estimated salary: $175,000 - $200,000 USD per year. Benefits include a bonus, restricted stock units (RSUs), and benefits package based on individual qualifications and job-related reasons.
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