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Demand Marketing Manager
4 weeks ago
Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.
Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.
Snyk is seeking an expansion-focused campaign manager to join our Demand Marketing team. In this high-impact role, you will be responsible for driving expansion pipeline by designing and running highly targeted, multi-touch cross-sell/upsell campaigns for and with our sales teams. Your campaigns will span all channels, including email, programmatic advertising, webinars, events, and sales enablement. You'll excel in this role if you have experience with funnel management, a proven track record in forming sales relationships, and an analytical approach to measuring the effectiveness of marketing investments, with a drive for impacting the business through the expansion of existing customers.
You'll Spend Your Time:
- Developing and executing expansion campaigns across multiple tactics, channels and segments to expand business within Snyk's customer base and increase revenue.
- Collaborating with sales, customer success, product marketing, and operations teams to analyze customer buying trends and identify opportunities for expansion, including cross-sell and upsell.
- Managing campaign timelines, experimentation, budget, ROI and impact - create a regular reporting cadence to communicate results to key stakeholders.
- Organizing targeted customer events, aka 'value days' - both virtually and in-person to boost customer engagement and product adoption.
- Collaborating with customer marketing, content, design, product marketing, ABM, and digital marketing teams.
What You'll Need:
- 3+ years of experience in a B2B marketing role at a SaaS company, including end-to-end campaign management.
- Hands-on, curious, and eager to explore new domains and technologies.
- Excellent written English skills for customer-facing communications.
- Results and metrics-driven with a strong ability to measure and report on marketing KPIs and performance.
- Proficient in marketing automation and CRM tools (Salesloft, Marketo, Salesforce).
- Experience working with customers and customer engagement teams.
- Familiarity with the technical buyer's journey and opportunities for marketing influence.
#LI-SK1
We care deeply about the warm, inclusive environment we've created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & ProgramsPrioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
