Director, Demand Generation and Digital Marketing
2 days ago
Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats. Where we are nowImmersive Labs was founded in 2017, from a cargo container in Bristol, UK we’ve grown to over 300 employees, announced funding of more than $180 million and been voted a Best place to work for the last 3 years running We are trusted by the world’s largest organizations Citi, Pfizer and Humana to measure, map to risk, and optimize the human cyber abilities of their entire workforce.We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work. Director, Demand Generation and Digital MarketingDue to the rapid growth of our marketing team, we are looking for a Director of Global Demand Generation. You'll report into the Vice-President of Global Revenue Marketing and be a key part of the marketing leadership team.You will own the development and execution of our global demand creation Top-of-Funnel programs, allocate and manage our digital marketing budget and provide strategic guidance and leadership to our marketers with the aim of creating net-new sales opportunities, accelerating growth and increasing brand awareness to drive leads for Immersive Labs products and services. If you like working with people from different cultures and backgrounds helping them to meet their goals and objectives we’ll welcome you and support your development.In addition, this is an incredible opportunity to help the Cyber industry understand a brand-new class of cyber risk reduction and workforce readiness You will have the opportunity to genuinely shape an emerging industry change and market category. Your main responsibilities (we're scaling fast, so these may change as we grow):Develop and execute a comprehensive global top-of-funnel demand strategy to drive lead generation in our key regions and segments globally Manage the execution of digital marketing channels, including all paid media (paid search, display, social) to maximize engagement and efficient use of spend Design and implement a set of global nurture programs focused on educating prospects and moving them through the buyer journeyOptimize our Account Based Marketing (ABM) programs targeting our highest opportunity prospects in collaboration with sales, ensuring alignment on messaging, targeting and account engagement Track and report on performance, lead quality and conversion rates using data driven insights to make recommendations for optimization and improvement You should apply if you have (we know it’s tough, but please try to avoid the confidence gap. You don’t have to match all the listed requirements exactly to be considered for this role):Extensive experience in creating and executing demand generation strategies Experience of managing digital marketing strategies and budgetsBe able to operate in a player-coach role when needed to help problem solve and develop talentNaturally inquisitive, analytical mindset with the ability to leverage data to drive decision-making and optimize marketing strategies.Excellent communication and collaboration skills, with the ability to work effectively with cross-functional and geographically dispersed teams.Immersive Labs’ growth has been fuelled by our values that underpin everything we do, here's how they relate to this role:Driven - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes.One Team - We are a talented global team working together to achieve our vision.If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated interview process page.As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:Look after you and your family with Health, Dental and Disability insurance; fully paid sick leave and mental health supportSave for the future with 5% contribution matched 401K, and rewards and recognition for your successesTime off, flexible and remote working so you can work when and where is best for you, including 33 days holiday, 12 weeks enhanced parental leave, 2 volunteering days and a day off for your birthdayCareer and learning development through the platform and our ‘Learn Anything’ fundRecognition & Rewards for doing great work and living our values and behavioursWhile most of the team are fully remote, when you do visit, our North American HQ is based in the centre of Boston, just a 10 minute walk from Back Bay train stationWe’re a sociable, tight-knit team with monthly socials, and sports clubs. Our socials have included everything from cake competitions, to movie nights and escape roomsFind out more at LocationBoston, USA, USATypeFull timeDepartmentMarketing
-
Boston, United States Immersive Dynamics Inc. Full timeImmersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate...
-
Boston, United States Immersive Dynamics Inc. Full timeImmersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate...
-
Boston, United States Immersive Dynamics Inc. Full timeImmersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate...
-
Boston, United States Immersive Dynamics Inc. Full timeImmersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate...
-
Boston, United States Immersive Dynamics Inc. Full timeImmersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate...
-
Boston, United States Immersive Dynamics Inc. Full timeImmersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate...
-
Boston, United States Immersive Labs Full timeImmersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate...
-
Boston, United States Immersive Dynamics Inc. Full timeImmersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate...
-
Boston, MA, United States Immersive Labs Full timeImmersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate...
-
Director of Digital Marketing
1 week ago
Boston, United States Tbwa ChiatDay Inc Full timeJob Title: Director of Digital MarketingLocation: Boston (hybrid requiring 2 days a week on site)Position Summary:We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will oversee...
-
Director of Digital Marketing
6 days ago
Boston, United States Tbwa ChiatDay Inc Full timeJob Title: Director of Digital MarketingLocation: Boston (hybrid requiring 2 days a week on site)Position Summary:We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will oversee...
-
Director- Demand Generation
2 hours ago
Boston, United States Overdrive Interactive Full timeAbout Us: Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online...
-
Marketing Director of Demand Generation
3 hours ago
Boston, Massachusetts, United States Assent Full timeAbout the PositionWe're looking for a highly experienced Senior Marketing Leader to join our team. As the Senior Director of Demand Generation, you'll be responsible for developing and implementing strategic campaigns that drive growth and maximize ROI. With a strong background in B2B Enterprise SaaS market growth, you'll leverage your expertise in Marketing...
-
Boston, United States Beacon Hill Full timeOur client, in the pharma-solutions space, is looking to add a Director of Product Marketing and Demand Generation to their team. This role is remote working EST. You must have Pharmaceutical B2B and people-management experience listed on your resume to be considered. They will need to be a strong writer and be comfortable working autonomously. The Director...
-
Boston, United States Beacon Hill Full timeOur client, in the pharma-solutions space, is looking to add a Director of Product Marketing and Demand Generation to their team. This role is remote working EST. You must have Pharmaceutical B2B and people-management experience listed on your resume to be considered. They will need to be a strong writer and be comfortable working autonomously. The Director...
-
Director- Demand Generation
1 week ago
Boston, United States Overdrive Interactive Full timeAbout Us:Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online...
-
Director- Demand Generation
1 week ago
Boston, United States Overdrive Interactive Full timeAbout Us:Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online...
-
Director, Digital Marketing
1 week ago
Boston, United States Mobile Marketing Association Full timeJob Summary Reporting to the Chief Marketing & Communications Officer, the Director, Digital Marketing helps to lead the vision and overall strategy for the digital experience of our stakeholders --including students, alumni and the business community. This includes continual review of information architecture and technology to ensure a dynamic and...
-
Director, Digital Marketing
6 days ago
Boston, United States Mobile Marketing Association Full timeJob Summary Reporting to the Chief Marketing & Communications Officer, the Director, Digital Marketing helps to lead the vision and overall strategy for the digital experience of our stakeholders --including students, alumni and the business community. This includes continual review of information architecture and technology to ensure a dynamic and...
-
Digital Marketing Director
5 hours ago
Boston, Massachusetts, United States Immersive Dynamics Inc. Full timeAbout UsImmersive Dynamics Inc. is a leader in people-centric cyber resilience, helping organizations continuously assess and build their workforce resilience for teams across the entire organization.We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats.Our...