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Retail Demand Generation Marketing Lead
2 weeks ago
At Toast, we're on a mission to revolutionize the food and beverage industry by combining technology with exceptional customer service. As a Senior Demand Generation Manager - Retail, you'll play a crucial role in our growth strategy by developing and executing multi-channel marketing campaigns that drive location acquisition for our retail business.
About this RoleThis is an exciting opportunity to join our team and build the marketing funnel from scratch for our retail expansion into new verticals. You'll partner closely with cross-functional teams, including marketing, sales, product, and operations, to drive strategies from concept to execution and optimization.
Key Responsibilities- Architect comprehensive marketing strategies aligned with location acquisition goals, owning full funnel performance and associated metrics from MQL to deal in partnership with marketing channel owners and sales.
- Analyze data to refine and optimize key acquisition programs to achieve KPIs, leveraging your understanding of Toast Retail's ICP.
- Develop compelling stories about marketing's contribution to the retail business using data-driven insights.
- Oversee the planning and execution of retail marketing campaigns at scale across quarters.
- Foster strong relationships across marketing, sales, business development, product, and other critical internal stakeholders to align demand generation efforts with overall business goals and ensure a seamless presales experience.