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Marketing Manager

2 months ago

Philadelphia, United States Robert Half Full time
Job DescriptionJob Description

We are in search of a Marketing Manager to join our team in the Education - University industry located in Philadelphia, Pennsylvania. This role offers a long-term contract employment opportunity. As a Marketing Manager, you will be tasked with managing marketing campaigns, increasing brand awareness, planning and executing creative strategies, and utilizing various digital marketing tools. This role is part time role working Tuesday through Thursday.


Responsibilities:

• Plan, implement, and manage marketing campaigns to increase brand awareness

• Utilize tools such as Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, and Google Analytics to improve campaign effectiveness

• Plan and manage the organization's advertising strategy and content

• Analyze and report on the performance and efficiency of campaigns and events in the marketing plan

• Collaborate with the team to develop creative and innovative marketing strategies

• Manage the budgeting process for marketing campaigns and promotional events

• Monitor the competitive landscape and market conditions to identify opportunities, trends, and key consumer/audience insights

• Oversee the production of all marketing materials and ensure all content meets brand guidelines

• Develop and manage all internal communication systems

• Create, manage, and disseminate internal communications or newsletters.

• Proficiency in Adobe Creative Cloud is required for designing and editing marketing materials.
• Must have experience with CRM systems for managing and analyzing customer interactions and data.
• Must be adept at using Facebook Insights to track user interaction and overall performance of the page.
• Knowledge and experience with Google AdWords for creating effective PPC campaigns.
• Should be able to use Google Analytics for tracking website traffic and user behavior.
• Experience in creating and managing advertisements across various platforms is a must.
• Must have a proven track record in increasing brand awareness through strategic marketing initiatives.
• Understanding of budget processes within a marketing context is required.
• Experience in planning and executing marketing campaigns.
• Excellent communication skills are essential for effective internal and external coordination.