Senior Retail Marketing Manager

2 days ago


Philadelphia, Pennsylvania, United States Axalta Coating Systems Full time
Axalta Coating Systems Job Description

**Job Responsibilities**:
• Develop, implement, and execute strategic marketing plans to drive growth through both PBE and Retail channels in NAM
• Collaborate with Retail sales leads to support retailers and create consumer demand through targeted consumer marketing
• Devises plans to retain and grow existing customer bases and develop new sectors and customers
• Forge relationships at a senior customer level to develop effective plans
• Propose, plan, and monitor marketing budgets as agreed with Global Brand Director
• Launch customer-specific and national campaigns to drive product sales, raise brand awareness, and promote new products
• Assume face-to-face liaison with key customers to build relationships and cultivate trust to ensure campaigns are as effective as possible

**Requirements**:
• Bachelor's degree in Marketing or related field preferred
• At least 3-5 years of Retail Marketing experience with Industrial alignment
• 5+ years of experience in a Retail Marketing role with proven success leading digital initiatives within a global organization
• Strong analytical skills
• Creative and media planning development
• Agency management (PR, advertising, graphic design, packaging, digital)
• Proven success in Marketing delivery
• Effective sales and marketing process implementation
• Experience in building commercial awareness (margin, business case development)
• Analytical expertise specific to markets, competitor benchmarking, and performance tracking
• Technical proficiency in MS Project, Excel, and PowerPoint
• Leadership and team-building orientation
• Ability to multi-task in project management

The estimated salary for this position is $90,000-$115,000 per year, depending on location and experience.

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