Audience Engagement Specialist

16 hours ago

Washington, United States AARP Full time
{"title": "Multicultural Audience Strategy Manager", "description": "Job Summary

AARP is seeking a highly skilled Multicultural Audience Strategy Manager to join our team. This role will play a critical part in driving awareness about AARP to multicultural audiences and implementing the Office of Diversity, Equity, and Inclusion's (ODEI) priorities.

Key Responsibilities
  • Develop and implement relevant DEI initiatives, projects, and resources that engage diverse communities within AARP's programs and services.
  • Build awareness, familiarity, and engagement of AARP and its resources with prospective members and communicate the AARP social mission externally for diverse and underrepresented communities, with a focus on people who identify as Hispanic/Latino.
  • Consult with AARP's business units to strengthen organization-wide engagement with diverse communities.
  • Collaborate on national partnerships to connect AARP's resources, advocacy, programming, and services to diverse communities and establish internal partnerships with national partners.
  • Execute against a wide range of departmental and cross-audience strategic plans to deliver against key aspects of tactical plans.
  • Liaise with operations teams to ensure timely and accurate departmental operations, manage departmental procurement processes, budget tracking, and reporting.
Requirements
  • Bachelor's degree.
  • 5+ years of experience understanding the nuances of communicating with and working on behalf of the Hispanic/Latino community.
  • Experience working with social mission organizations, spokespersons, and experts focused on Hispanic/Latino audiences.
  • Experience marketing to multicultural audiences, including digital, social media, and emerging communication vehicles.
  • Ability to manage multiple stakeholders for project deliverables and multitask on concurrent projects at different stages of planning and execution.
  • Strong writing skills to work on presentations and reporting documents.
  • Bilingual: Ability to speak, read, and write in Spanish.
What We Offer

AARP offers a competitive compensation and benefits package, including a 401(k), 100% company-funded pension plan, health, dental, and vision plans, life insurance, paid time off, and more.

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

", "lang_code": "en"}

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