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Senior Paid Media Manager
1 month ago
We are seeking a highly skilled Senior Paid Media Manager to join our team at Envisionit, an award-winning integrated marketing agency based in Chicago.
As a Senior Paid Media Manager, you will be responsible for translating client business goals into effective paid media programs, including paid search, programmatic, social, and offline channels.
You will be a lead generation expert, staying informed of trends with audience data usage, scoring, automation, CRO, and other online buying techniques that improve outcomes.
Key Responsibilities:
- Build and audit new and existing campaigns, with a focus on client growth and ROI
- Contribute to strategic campaign recommendations and thoughtful media plans
- Develop, implement, and optimize campaigns for assigned accounts, working closely with the Associate Media Director
- Be accountable for the quality of day-to-day management, including targeting, audiences, influencing creative, copy, and UX strategies
- QA campaigns to ensure accuracy, per approved briefs and media plans
- Communicate campaign performance and status to key stakeholders, including frontstage with clients
- Support reporting framework development and understand MarTech and data integrations, working closely with the Analytics team
- Develop reports that are insightful, actionable, and improve ROAS as clients scale
- Foster relationships with partners and cross-functional teams
Requirements:
- 6+ years of applicable experience, with a minimum of 2 years in an agency setting
- A lean-in and proactive personality that thrives on seeing results and success
- Proficiency in Paid Media platforms, including social, search, programmatic, and lead gen software that helps drive performance
- Intermediate knowledge of testing strategies and methods that result in measurably better business outcomes and improved media quality
- Experience in effectively explaining performance to internal and client stakeholders, taking time to educate and provide actionable insights
- Business acumen to consistently identify opportunities and repeat successes across client groups
We offer a hybrid in-office/remote environment, generous PTO, summer Fridays, and floating holidays beyond the standard holidays. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, our services, programs, and activities.
Please peruse our website and socials to learn more about us. We are an Equal Opportunity Employer and our employees are people with diverse strengths, experiences, and backgrounds, who share a passion for the work we do.