Product Marketing Manager

1 day ago


Providence, Rhode Island, United States Icreatives Full time
About the Job

As a Product Marketing Manager at Icreatives, you will be responsible for developing and implementing marketing strategies to maximize sales of assigned product lines. Your expertise in analyzing market trends and competitiveness will drive the development of comprehensive marketing plans for sales and marketing teams.

Key Responsibilities
  • Develop and execute marketing plans to drive revenue and profit growth
  • Collaborate with sales teams to identify and implement effective sales strategies
  • Analyze market research to capitalize on new product and market development opportunities
  • Communicate product feedback and development needs to management
  • Track and monitor sales trends and provide product forecasts
  • Create and execute Go-To-Market Plans for strategic launches
  • Measure and refine product marketing programs to ensure alignment with corporate goals
  • Develop relevant content for all Go-To-Market channels and materials
  • Design training programs to assist sales teams in the selling process
  • Provide marketing and solution information to regional marketing and sales teams
Requirements
  • Bachelor's degree in Marketing or related field
  • 1-3 years' experience in marketing development and strategies
  • 1-3 years' supervisory experience
  • Excellent written and verbal communication skills
  • Project management and planning skills
  • Ability to interface well with all levels of the organization and customer base


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