Marketing Technologist Manager

6 days ago

Providence, Rhode Island, United States Highmark Health Full time

Job Summary

This role within the marketing and experience department will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and inclusive culture. With a strong emphasis on technology, the role demands a high-energy and highly accountable individual who can advance our MarTech stack in collaboration with other key stakeholder departments.

Key Responsibilities

Lead the advancement and maturity of the marketing technology stack, with a particular emphasis on customer experience platforms, data management solutions, and AI integration. Ensure these technologies support current and future marketing strategies, campaign needs, and seamlessly integrate with other corporate systems.

Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology.

Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process.

Requirements

  • Experience with customer experience platforms and marketing automation solutions, such as Salesforce Data Cloud, Marketing Cloud, and Adobe Experience Manager.
  • Deep understanding of customer data platforms (CDPs), customer relationship management (CRMs), and data management platforms (DMPs), with a focus on unifying customer data and creating actionable insights for improved customer experiences.
  • Expertise in data architecture design, including data lakes and warehouses, with a strong grasp of ETL processes and tools.
  • Experience in integrating various MarTech solutions and middleware platforms to create a cohesive ecosystem that enables seamless data flow and synchronized customer experiences across touchpoints.
  • Strong background in business and operational process optimization within a marketing context, with an emphasis on leveraging marketing automation to streamline workflows and improve efficiency.

Preferred Qualifications

  • Proven experience in using technology and AI in a marketing context.

Skills

  • Exceptional verbal, written, and interpersonal communication skills, with a focus on influence and emotional intelligence.
  • Strong technical acumen, especially in marketing operations technology, customer relationship management solutions, digital marketing, and AI applications.
  • Excellent strategic thinking, problem-solving, and analytical skills with a data-driven approach to work.
  • Ability to collaborate and work cross-functionally.
  • Proficiency in project planning, goal setting, budget management, and performance metrics.
  • Ability to drive continuous improvement and innovation within the department.
  • Ability to represent marketing interests in wider corporate strategy and planning discussions.
  • Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
  • Ability to effectively drive change management and communicate product capabilities and benefits with internal business partners.

Education

  • Bachelor's degree in marketing, business administration, technology management, management information systems, or related field.
  • OR Relevant experience and/or education as determined by the company in lieu of bachelor's degree.

Language

English

Travel Requirement

0% - 25%

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