Marketing Technologist Manager

2 days ago

Providence, Rhode Island, United States Highmark Health Full time

Job Summary

This role is a key member of the marketing and experience department, responsible for driving the development and implementation of marketing operational strategies and plans. The ideal candidate will have a strong background in marketing operations technology, customer relationship management solutions, digital marketing, and AI applications.

Key Responsibilities

Lead the advancement and maturity of the marketing technology stack, with a focus on customer experience platforms, data management solutions, and AI integration. Ensure these technologies support current and future marketing strategies, campaign needs, and seamlessly integrate with other corporate systems.

Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology.

Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and processes.

Requirements

  • Experience with customer experience platforms and marketing automation solutions, including Salesforce Data Cloud, Marketing Cloud, and Adobe Experience Manager.
  • Deep understanding of customer data platforms (CDPs), customer relationship management (CRMs), and data management platforms (DMPs), with a focus on unifying customer data and creating actionable insights for improved customer experiences.
  • Expertise in data architecture design, including data lakes and warehouses, with a strong grasp of ETL processes and tools.
  • Experience in integrating various MarTech solutions and middleware platforms to create a cohesive ecosystem that enables seamless data flow and synchronized customer experiences across touchpoints.
  • Strong background in business and operational process optimization within a marketing context, with an emphasis on leveraging marketing automation to streamline workflows and improve efficiency.

Preferred Qualifications

  • Proven experience in using technology and AI in a marketing context.

Education

  • Bachelor's degree in marketing, business administration, technology management, or related field.
  • OR Relevant experience and/or education as determined by the company in lieu of bachelor's degree.

Language

English

Travel Requirement

0% - 25%

Physical, Mental Demands, and Working Conditions

Position Type: Office- or Remote-based

Teaches / trains others: Occasionally

Travel from the office to various work sites or from site-to-site: Rarely

Works primarily out-of-the office selling products/services sales employees: Occasionally

Physical work site required: Occasionally

Lifting: up to 10 pounds: Occasionally

Lifting: 10 to 25 pounds: Occasionally

Lifting: 25 to 50 pounds: Rarely

Pay Range Minimum

$78,900.00

Pay Range Maximum

$146,000.00

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. EEO is The LawEqual Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ()

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