Mortgage Marketing Strategist

2 weeks ago


Providence, Rhode Island, United States Semper Home Loans Full time

Semper Home Loans is seeking a driven and experienced Marketing Director to lead our marketing efforts and elevate our brand presence in the mortgage industry.

As the Marketing Director, you will play a pivotal role in developing and executing comprehensive marketing strategies that drive brand awareness, generate qualified leads, and ultimately contribute to the success of our mortgage product offerings.

Key Responsibilities:
  • Develop Strategic Marketing Plans: Craft and implement innovative marketing plans across various channels to enhance brand visibility, attract potential customers, and support sales objectives.
  • Market Research & Analysis: Conduct in-depth market research to identify emerging trends, competitive landscapes, and consumer preferences within the mortgage sector. Leverage these insights to inform strategic decisions and optimize marketing campaigns.
  • Brand Management & Storytelling: Cultivate and maintain a strong brand identity that resonates with our target audience. Develop compelling narratives and messaging that effectively communicate our value proposition and differentiate us in the market.
  • Content Creation & Curation: Oversee the creation of high-quality, engaging content across multiple platforms, including blog posts, social media updates, videos, and other marketing materials. Ensure content aligns with brand guidelines and resonates with target audiences.
  • Digital Marketing Expertise: Manage and optimize digital marketing initiatives, encompassing search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and social media marketing strategies.
  • Lead Generation & Nurturing: Develop and execute lead generation campaigns to capture qualified prospects. Implement effective lead nurturing workflows to guide potential customers through the sales funnel.
  • Advertising & Promotion: Plan and execute strategic advertising campaigns across various channels, including online platforms, print media, and industry events.
  • Collaboration & Teamwork: Foster strong relationships with cross-functional teams, including sales, compliance, and product development, to ensure marketing efforts align with overall business objectives.
  • Budget Management & Performance Analysis: Effectively manage the marketing budget, track campaign performance metrics, and analyze data to identify areas for improvement and optimize ROI.
  • Team Leadership & Development: Lead and inspire a team of talented marketing professionals, providing guidance, mentorship, and opportunities for growth.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is highly desirable.
  • Proven experience in mortgage marketing with a deep understanding of the industry landscape and consumer behavior.
  • Exceptional leadership skills with a track record of successfully managing and motivating teams.
  • Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
  • Proficiency in marketing tools and software, including CRM systems, analytics platforms, and social media management tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to adapt to changing market conditions and consumer trends.
  • Creative thinking and a passion for developing innovative marketing strategies.

This is an in-office opportunity only.



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