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Consumer Insights Analyst

2 months ago

Chicago, Illinois, United States Ferrara Full time

Ubicación del trabajo: Chicago

¿Quieres generar un impacto?

Ferrara se posiciona como un líder en la categoría de confitería y tiene planes ambiciosos para crecer tanto en el mercado nacional como internacional. La prioridad principal de la organización es mantener al consumidor en el centro de todas las decisiones. El rol del Analista de Insights del Consumidor es fundamental para impulsar la centralidad del consumidor en toda la organización. Este puesto colaborará estrechamente con el Gerente en el desarrollo y la entrega de investigaciones guiadas por el consumidor, promoverá las tendencias del mercado, asistirá en el análisis de datos y trabajará para fomentar un liderazgo estratégico centrado en el consumidor a través de las distintas funciones. Reportando directamente al Gerente de Insights, esta persona será responsable de trabajar junto a su líder para cumplir con un presupuesto de investigación y un plan de aprendizaje robusto, fundamentado en iniciativas clave de la empresa y la marca. El rol continuará avanzando nuestra agenda funcional en torno a la utilización de nuevos y diversos proveedores y metodologías para asegurar una lectura innovadora y auténtica sobre el consumidor y su comportamiento.

Buscamos a alguien que esté motivado por ser la voz del consumidor, que impulse acciones a partir de insights para impactar el negocio y que se entusiasme por aportar nuevas ideas o formas de pensar y actuar a nuestro equipo.

Formas en las que marcarás la diferencia

Apoyar el desarrollo de planes de aprendizaje para investigaciones de insights del consumidor, tanto fundamentales como ad hoc, a través del portafolio (ejemplos incluyen: mega tendencias, espacios de demanda, comprensión de ocasiones de consumo, oportunidades de innovación en etapas tempranas) Colaborar con el Gerente en la definición de objetivos de investigación clave, desarrollando planes de proyecto y enfoques, y cumpliendo con los plazos para alcanzar los objetivos Ejecutar investigaciones que respalden el desarrollo de innovaciones, la renovación de productos y el fortalecimiento de la estrategia de marca Activar los aprendizajes del consumidor en los equipos de Marketing, I+D y Ventas, utilizando habilidades narrativas sólidas y otros métodos atractivos Asegurar la evolución continua de la función de Insights dentro de Ferrara y dar forma al futuro de cómo aprendemos y entregamos insights convincentes sobre el consumidor Establecerte como un socio de confianza para los equipos de Marketing, I+D, Liderazgo de Categoría, Ventas y otros equipos interfuncionales, siendo el experto en la materia sobre el consumidor Descubrir insights estratégicos utilizando investigaciones de consumidores, tendencias, datos y rendimiento empresarial, ayudando a dar forma a la estrategia junto a los equipos de Crecimiento y Marketing para acelerar el negocio Mantener una mentalidad de mejora continua en técnicas y costos, identificando herramientas / proveedores / tecnologías para aumentar la efectividad en la comprensión del consumidor Ampliar el conocimiento sobre múltiples conjuntos de datos de consumidores, métodos de investigación y técnicas

Habilidades que te harán exitoso

Capacidad para contar una historia con datos e investigaciones Motivación y curiosidad intelectual para profundizar en investigaciones y hallazgos de datos para descubrir insights Atención al detalle y capacidad para idear soluciones a preguntas y problemas Agudeza analítica Habilidades de comunicación oral/escrita Creatividad y capacidad para resolver problemas Capacidad para aprender rápidamente y actuar con agilidad Comodidad para trabajar de manera independiente y en situaciones de ambigüedad Deseo de operar en un entorno dinámico y práctico Inclinación a la acción y pasión por obtener resultados Capacidad para gestionar múltiples proyectos simultáneamente

Experiencias que respaldarán tu éxito

Título universitario 1-3 años de experiencia relevante en CPG / área de Insights del Consumidor / Investigación de Mercado Experiencia y/o pasión por métodos de investigación cuantitativa y cualitativa Experiencia en la gestión de múltiples proveedores y experimentación con nuevos proveedores Experiencia trabajando con Microsoft Office Conocimiento de Circana (datos de POS y datos de panel de consumidores) Conocimiento de datos de consumo en el hogar de NPD Circana