Regional Marketing Lead for Neurology

2 weeks ago

Jackson, Mississippi, United States M Stat Full time


As the Regional Marketing Lead for Neurology (m/f/d) focusing on Parkinson's and Multiple Sclerosis, you will be responsible for the strategic development, execution, and monitoring of marketing initiatives, ensuring cohesive brand messaging and market positioning throughout the specified region.

This position entails a thorough analysis of market trends, overseeing the brand-planning and customer-engagement processes, and collaborating with various cross-functional teams. You will foster brand growth through effective communication and targeted promotional activities tailored to the needs of healthcare professionals and patients.



YOUR CONTRIBUTION

Market Insights & Analysis:
Take charge of understanding the Parkinson's and Multiple Sclerosis markets across Europe. Conduct comprehensive market analyses to uncover customer preferences, unmet needs, and market dynamics. Keep an eye on competitor actions and industry trends to inform strategic decisions.

Strategic Development:
Formulate and execute extensive marketing strategies for the neurology portfolio, ensuring alignment with both global and regional objectives.

Brand Planning:
Initiate and oversee the annual brand planning process for the region in collaboration with the global team. Review and refine the local brand plan while monitoring its implementation, ensuring potential synergies are maximized at the regional level.
Customer Engagement:
Enhance the local customer engagement process (e.g., Key Account Management, Marketing, Medical & Sales collaboration, Digital transformation) by providing guidance, processes, and tools.

KOL Management:
Collaborate on the regional Key Opinion Leader management strategy, providing insights and value-driven activities.

Brand Campaigns:
Design and execute brand campaigns, materials, and messaging utilizing a multi-channel approach.

Launch Support:
Assist local markets in their launch preparations and activities, utilizing global launch templates and materials.

Stakeholder Collaboration:
Work closely with all relevant cross-functional teams throughout the value chain. Engage with Global Product Teams (GPTs), global Marketing teams, local affiliates, healthcare professionals, and patient advocacy groups.

Event Leadership:
Lead efforts for significant European Neurology meetings and events targeting healthcare professionals and patient associations.

Budget Oversight:
Manage the budget for specialized neurology brands with an entrepreneurial approach.

Training & Development:
Share local best practices across the region and provide training for local Marketing, Medical, and Sales teams.

YOUR PROFILE
A University Degree in Business with a focus on Marketing or a related discipline.

Experience in Special Neurology, with a strong understanding of the Parkinson's and Multiple Sclerosis markets in Europe, coupled with excellent analytical skills.

Proven track record in developing and implementing marketing strategies that align with global and regional goals.

Experience in product launches, managing the annual brand planning process, and overseeing the execution of local brand plans.

Strong capabilities in customer engagement, including Key Account Management and Digital transformation.

In-depth knowledge of contemporary marketing tools, developing multi-channel brand campaigns, and supporting product launch preparations.

Effective stakeholder management across cross-functional teams with exceptional communication skills.

An entrepreneurial and creative mindset with a strong business and customer orientation.

YOUR BENEFITS
Individual career development in a meaningful role: you enhance the quality of life for our patients.

A hybrid work model that promotes a healthy work-life balance.

A modern workplace with excellent transport links and an onsite company restaurant.

A global family-owned business with flat hierarchies and a respectful corporate culture.

Competitive remuneration accompanied by extensive social benefits.

A variety of employer-subsidized benefits to support your well-being.

ABOUT US


M Stat is a leading pharmaceutical company dedicated to improving the lives of individuals with movement disorders, neurological diseases, liver diseases, and other health conditions.


We take pride in being a family-owned and value-driven organization committed to serving our patients for over a century, now recognized as a global leader in innovation with products available in numerous countries.


Our mission is to leverage our products to enhance treatment outcomes for patients worldwide, alleviating the burden of suffering for those affected and their families.


Our unwavering commitment to research and development ensures that we identify unmet patient needs and provide appropriate treatments.

Join our international and motivated M Stat family and contribute to our mission of achieving "BETTER OUTCOMES FOR MORE PATIENTS."

For further information, please visit our website.

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