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SEO Specialist

2 months ago


Milwaukee, Wisconsin, United States Brady Corporation Full time

About Brady Corporation

Brady Corporation is a global leader in safety, identification, and compliance solutions for various industries. With a diverse customer base and a strong presence in over 70 locations worldwide, we strive to foster an inclusive workplace where talent can learn, grow, and succeed.

Job Description

We are seeking an experienced SEO Specialist to join our innovative digital team. The ideal candidate will have hands-on experience growing traffic from organic search through on-page and off-page strategies, and be a master of the long-tail.

Key Responsibilities

  • Create a robust search engine optimization strategy for Brady's North America websites, including a roadmap of initiatives to drive growth.
  • Lead keyword research and maintain targets with up-to-date volumes and competition.
  • Optimize on-page SEO: landing page ideation, keyword gap analysis, metadata optimization, and redirects.
  • Optimize Organic shopping experience for high-value searches via Merchant Center, product schema, and other SEO tactics.
  • Work with technology teams to optimize site infrastructure for crawlers, including schema markup, JavaScript crawlability, and site speed.
  • Collaborate with cross-functional business partners to implement SEO best practices and leverage cross-functional insights in planning and program development.
  • Oversee backlink strategy by ensuring maximum coverage, identifying new opportunities, and rectifying unlinked mentions.
  • Develop scalable SEO strategies that can cross multiple brands.
  • Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution.
  • Learn and be curious to stay on top of trends and best practices, staying up to date with white hat SEO tactics, AI tools, and content creation to stay within search engine guidelines.
  • Advocate for a seamless user experience for customers who are finding us through search.

Requirements

  • 3+ years of firsthand search engine optimization experience, increasing traffic and revenue.
  • 3+ years of experience using web analytics and SEO tools (Google Analytics, Adobe Analytics, BrightEdge, SEOMoz, etc.).
  • 2+ years of experience in eCommerce.
  • Bachelor's degree preferred.

Benefits

  • Complete insurance coverage with many starting on the first day of employment – medical, dental, vision, life.
  • Family benefits (parental leave, fertility coverage, adoption, and surrogacy assistance); Employee Assistance Program (behavioral health, family counseling).
  • 401K with company match.
  • Tuition reimbursement.
  • Paid vacation and holidays.
  • Dress for your day dress code.