Digital SEO Strategist
4 weeks ago
About the Role:
We are seeking a highly skilled Digital SEO Strategist to join our innovative digital team at Brady. As an SEO Specialist, you will be responsible for creating a robust search engine optimization strategy for our North America websites, including a roadmap of initiatives to drive growth.
Key Responsibilities:
- Create a comprehensive search engine optimization strategy for our North America websites, including a roadmap of initiatives to drive growth.
- Lead keyword research and maintain targets with up-to-date volumes and competition.
- Optimize on-page elements, including landing page ideation, keyword gap analysis, metadata optimization, and redirects.
- Work with technology teams to optimize site infrastructure for crawlers, including schema markup, JavaScript crawlability, and site speed.
- Collaborate with cross-functional business partners to implement SEO best practices and leverage cross-functional insights in planning and program development.
- Oversee backlink strategy, ensuring maximum coverage, identifying new opportunities, and rectifying unlinked mentions.
- Develop scalable SEO strategies that can cross multiple brands.
- Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution.
Requirements:
- 3+ years of firsthand search engine optimization experience, increasing traffic and revenue.
- 3+ years of experience using web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, SEOMoz, etc.).
- 2+ years of experience in ecommerce.
- Bachelor's degree preferred.
About Brady:
Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification, and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look.
Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace, and more. As a global company, we offer a unique opportunity to work with colleagues around the world.
Why Work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
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